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Home / Archives for Gary Wilkinson

Gary Wilkinson

How to Create a Value Proposition That Helps Your Small Business Stand Out

Dec 30, 2019 By Gary Wilkinson

Consumers searching for products or services on the internet are inundated with options. Most people will keep clicking through search results until they either find a website that grabs their attention, or they are in a stupor caused by decision fatigue. Don’t be the site they skip over. Make sure your website stands out among […]

Filed Under: Marketing Your New Business Tagged With: Branding, Competitors, Differentiation, Value Proposition

Is Your Small Business Missing Out by Not Being on Instagram?

Dec 20, 2019 By Gary Wilkinson

Instagram is no longer just the latest trend. With over a billion monthly users, its popularity is second only to Facebook—its parent company. If you have time to put the effort into building your presence, it is among the least expensive advertising available. The platform allows for highly targeted marketing, so theoretically, everyone who sees […]

Filed Under: Online Marketing Tagged With: Instagram, Social Media

Australia’s Small Businesses Are Struggling. Here’s How Accessible Financing Can Help

Dec 17, 2019 By Gary Wilkinson

Australian small businesses have been struggling as a result of the struggling macroeconomy. The Coversation’s 2019-20 forecasts predict that economic growth will be at its weakest since the 2008 financial crisis. Many SMEs are experiencing dips in sales, cash flow problems along with an expectation that it is about to get worse. What can they […]

Filed Under: Innovation Tagged With: Growth, Innovation, Overcoming Obstacles

6 Habits That Kill Your Productivity and What You Should Be Doing Instead

Aug 19, 2019 By Gary Wilkinson

With countless distractions in our modern, overly digitalized world, productivity can be a difficult skill to master. Whether you find yourself browsing social media when you should be typing, or texting during important discussions, you’re killing your productivity. Here are six habits that kill your productivity and what you should be doing instead to stay […]

Filed Under: Best Practices Tagged With: Focus, Productivity, Time Management

How to Find the Best Point of Sale Systems in 2019

Apr 5, 2019 By Gary Wilkinson

It can be overwhelming to research and choose the right point of sale system for your company. With so many different point of sale systems available, it’s not easy to know which one is ideal for your business. But, making the right choice can save your business a lot of time and money. Keep reading […]

Filed Under: Finance, Payments and Collections Tagged With: Payments, Point of Sale, Technology, Trends

Why a Great Web Experience Starts with a Wireframe

Apr 2, 2019 By Gary Wilkinson

A good website is the front line of a business or brand. A user-friendly design can bring new customers, up your conversion rate, and give your users an overall satisfaction in their experience with your brand. A great website starts with a good wireframe, and here’s why. What is a Wireframe? A wireframe is a […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Creativity, Design, Development, Website

7 Signs You Need to Improve Your Customer Service and Support

Mar 25, 2019 By Gary Wilkinson

Customer service is arguably the most essential part of a business. Without a good customer support base, you’ll find that it’s difficult to generate new customers and keep the ones you’ve already got. No business should ignore a failing customer service system, so here are seven signs yours needs improvement. 1. You Complaints Are Not […]

Filed Under: Customer Service, Run and Grow Tagged With: Customer Service, Motivation, Sales

3 Tips for Paying Off Multiple Debts

Jan 29, 2019 By Gary Wilkinson

It’s not uncommon to have multiple debts. Most people have a mortgage and a car loan, along with credit cards, student loans, and personal loans. Having many forms of debt can make it a little harder to achieve the goal of becoming debt free. Which debt do you pay off first? How do you manage […]

Filed Under: Budgeting and Personal Finance Tagged With: Budgeting, Debt, Income

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