Twitter Archives

Creating Platform-Specific Content: JustFly’s Guide to Finding Your Audience

By Keith Holland | Apr 28, 2016

Content marketing isn’t about just writing great content and hitting ENTER. With the wave of different platforms that are out there, content needs to be tailor-made to the medium you are using to broadcast it. While some platforms have very stringent limits hardcoded into the experience (I’m looking at you, Twitter), other platforms simply require…

A Guide to Increasing Your Mobile App Downloads

By SmallBizClub | Feb 18, 2016

You developed a stunning-looking, mobile app with lots of wonderful features. And guess what? It gets approved by Google and Apple app stores without much hassle. However, you still miss the bus when it comes to the number of app downloads. Why? Most probably, you failed on one or all of these aspects: Creating the…

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

By Chris Horton | Jan 12, 2016

An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98…

5 Essential Twitter Tools Perfect for Your eCommerce Business

By BusinessesForSale.com | Nov 2, 2015

The Twitter world is a vast and mysterious one. Engaging with just the right people at just the right time can spell the difference between a marketing campaign that flies and a dead account that only wastes time. To help you find that sweet spot, we’ve picked five management tools for tracking and managing those…

Creating Posts on Social Media: The Ultimate Guide

By Elvin Web Marketing | Oct 20, 2015

When it comes to creating posts on social media, there is no one size fits all solution. Every social network is different, comes with a different set of rules & a different set of expectations. If you’re looking for tips to creating a killer social media post, the guys at MyCleverAgency have put together this invaluable infographic,…

3 Steps to a Successful First Periscope Broadcast

By SmallBizClub | Sep 30, 2015

Twitter’s new live streaming app, Periscope, is quickly gaining popularity, especially with the online marketing crowd. Periscope’s recently released stats show their audience has grown to over 15 million registered users, and out of those 15 million users, only 1 million are regular broadcasters. What does this mean for you? If you have a business—and…

Using Social Media to Recruit

By SmallBizClub | May 15, 2015

Social media has become an integral part of business; not only is it a place to advertise and from which you can reach and interact with customers, but it is also increasingly a recruitment tool.

How to Use Social Media for Customer Service

By ScheduleBase | May 1, 2015

Imagine this: your customer leaves your business and has a poor experience. Instead of telling your staff, she tells her friends on Twitter.

How Instagram Can Benefit Your Coffee Shop

By David Goldin | Apr 3, 2015

Instagram is perhaps the most under-utilized social media platform, especially when it comes to restaurants, cafés and coffee shops. While Facebook and Twitter remain king for social media marketing, Instagram should not be taking a backseat. In fact, it should probably be sitting up front.

When to Schedule Your Social Media Posts

By Katya Constantine | Mar 12, 2015

You have developed a social media presence across the major platforms, but how do you maximize engagement? While there are many factors in play, optimizing the time of day and day of week posts go live can have a large impact.