7 Mistakes That Will Kill Your Brand

Don’t let a weak brand leave you dead on arrival. While many people focus on building a successful brand, it is just as important to understand how to avoid killing your brand to begin with.
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5 Reasons Your Display Ad Campaign Isn’t Working

Surfing the web these days, you might notice that a one-time view of a trendy shirt will quickly follow you around the Internet. Look up engagement rings, and you’ll be bombarded with ads for wedding venues and flowers. Perform a search for a concert, and that band will fill your feeds and display ads.
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7 Lessons Learned from a Failed Business Partnership

Over the last two years, I’ve learned a lot about partnerships—what works, what doesn’t—and I wanted to pass on those lessons learned. These insights will be beneficial for you if you’re thinking about forming a business partnership, or if you’re already in a partnership.
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The Heroic Event

The small and mid-sized companies I work with consistently deliver on their promises to customers. These promises are important, but they are promises made outside the organization.
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5 Signs That Your Company Could Be Insolvent

Becoming insolvent is generally the stuff of nightmares as far as small business managers and company directors are concerned. However, it is always better to address the issues upfront rather than hoping they might miraculously disappear or somehow resolve themselves.
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S Corporation Pitfalls to Avoid

When a business operates as a sole proprietorship or as a partnership, there are few legal and tax regulations that must be followed. However, if that business converts to a corporation, a number of things change and the owner(s) must adhere to these new expectations or run the risk of having the corporate form of organization legally disregarded.
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