Posts Tagged ‘Digital Marketing’
Leverage “Free Stuff” to Generate More Leads
The digital marketing concept itself is simple—drive relevant traffic to your site and convert those visitors into customers. However, executing this concept is a difficult challenge for most businesses. It’s much easier said than done. Driving traffic to your website can be expensive and is only half the battle. Converting that Web traffic into customers…
Read MoreThe Untapped Social Network with 10x the Potential of Twitter
Social networks have changed the way we communicate… But their use and relevance are constantly on the hop. I remember when the world was consumed by MySpace. If you didn’t have a MySpace page you were digitally irrelevant. Now there is a generation of teens and pre-teens who don’t even know what MySpace is. Then…
Read MoreTop Digital Marketing KPIs Your Business Needs for Higher Profits
In business, you won’t get very far without key performance indicators (in short, KPIs) to monitor your success. They help you see the big picture, evaluate your strategy and plan for the growth of your business. Measuring KPIs in digital marketing is essential when it comes to bringing in a positive return on investment. Why’s…
Read MoreDigital Signage Trends for 2018 and Beyond
Digital signage has long since moved past being the latest “cool trend for the future” and has become a useful business staple, in fact, it’s arguably close to being a must-have for businesses. As is typical of any new technology, digital signage has been getting noticeably better over the years and 2018 could see some…
Read MoreThe End of Net Neutrality is Business as Usual for Internet and Digital Marketers
Net neutrality never existed, and likely never will. And the only people in a position to level the playing field are digital marketers. By now you’ve likely heard that Net Neutrality—the Obama-era regulations governing ISP speed lanes and content prioritization—has been struck down by the FCC. And thus the heavens did rain down upon the…
Read MoreExceed ROI Expectations with Highly Effective Local PPC
If you’ve had a hard time figuring out the best local ad campaign approach or find it especially challenging to comprehend why local paid per click (PPC) measures have failed to provide the anticipated return on investment, you aren’t alone. The truth is many startups spend too much time focusing on the national market and…
Read More11 Digital Marketing Predictions You Should Ignore for 2018
This time of year, our inboxes are flooded with many prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few weeks ago. This year there seems to be many more than usual. After reading more than a dozen of them I’ve…
Read More3 Key Reasons Digital Marketing is Vital for Success
As more and more people habitually use internet services in their daily lives, the importance of digital marketing naturally becomes increasingly important for business success. While traditional forms of media are still a big part of the advertising world, most organizations big and small have quickly realized why an online promotional strategy is so effective…
Read MoreOne Simple Strategy Can Boost Facebook Video Shares 1055%
Video is the driving force on Facebook today and this is something every marketer needs to fully appreciate and leverage. I am sure many of you are embracing this fact and using video on Facebook as well as on your other online platforms – your website and various social media. An updated study by Quintly uncovered a mind-blowing…
Read MoreChoosing the Right SEO Tool is Key to Your Digital Marketing Efforts
Did you know that 93% of online experiences begin with a search engine? Given this astonishing fact, it’s not surprising that both large corporations and small businesses invest a great deal of effort into building a solid SEO strategy and implementing it alongside other digital marketing practices. If you are planning to optimize your rankings…
Read More