Posts Tagged ‘Customer Experience’
Customer Service Must Be Deeply Rooted in Company’s Culture
The bottom line is that to be the best place to buy you must be the best place to work. Here is your best tactic: Treat your employees the way you want your customers to be treated—maybe even better!
Read More A Step a Month to Better Customer Service
We all resolve to do better in a New Year, but how many of us really make a plan? What if you had a concrete plan for customer service improvement for each month of the year?
Read More Tweet This: Social Networks Can Boost Your Customers’ Experience
Today, your customers connect and network through social media to get information, express opinions, and share advice. Many companies do so as well. But very few understand the premise that makes a no-profit, low-revenue firm like Twitter worth as much as an asset-rich powerhouse like WellPoint.
Read More Easy Tips for Customer Service on Social Networks
All businesses are seeing a shift in customer service to the Internet rather than the phone or in-person. Small businesses in particular may see this shift as a positive.
Read More Customer Congruency: What Are We Promising Our Customers?
As a business, we try to get our customers to perceive us a certain way. In the end, the customer determines if we have succeeded. What promises are we making to our customers?
Read More Business Looking for Growth? 5 Benefits of Being Reviewed
Reviews that are posted online are a form of free advertising, and as long as these reviews are positive in nature, you want as much free advertising as possible.
Read More Creating a 140-Character Brand Promise
Can you state your brand promise in 140 characters or fewer? And, more importantly, do you deliver on it? Would your customers be able to answer with your company’s name by simply reading the short, concise description?
Read More “Let’s See How Much We Can Confuse Our Customers!”
If we want to optimize our results, we can’t confuse our customers or channel partners. We have to design buying experiences from their points of view. The challenges it creates for our own organizations to achieve their goals is our problem to solve, not the customer’s or the channel partners.
Read More Why a Trade Show is Just Like Living Life
I have been attending a lot of trade shows and vendor fairs lately, so this topic has been on my mind. It seems as though what works on the trade show floor also works in life and vice versa.
Read More Is Your Customer Loyal to You or Your Price?
What would happen if you were just a little higher priced than your competitor? How would your customers react? Would your loyal customers continue to do business with you, in spite of your higher price?
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