Cheap Market Research Methods for Startups

In the startup world there exists the myth of the "perfect idea." Many entrepreneurs become so caught up in pursuit of this mythical event that they never take any action on the seemingly mundane or unoriginal ideas that they do have.

Essential Steps to Launch a Startup, Part 3

When you have the startup capital you need to get down to business and you've acquired the resources you need to begin making money, you're almost ready to open up your doors. First, though, you have to make sure you are doing all everything required to operate within the bounds of the law.

Value Proposition: Differentiate Your Product

Before you can begin writing a value proposition, you must determine what exactly sets you apart from your competition. This is important, as many of your competitors will have the same or a similar customer base, and offer very similar products.

Essential Steps to Launch a Startup, Part 2

Once you've identified your product and your market, you can begin building your official business plan. Your business plan is where you outline all of the specific steps you will take as you launch a startup business.

Score High with the MVP Advantage

"The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."

Create a Value Proposition by Knowing Your Target Audience

The next step in writing a value proposition is to identify your target audience and craft your message to them. Too many companies attempt to define their value proposition only in terms of their product. A product on its own, though, holds no value.

Essential Steps to Launch a Startup, Part 1

Launching a new start-up business is difficult and nerve-wracking even for those who know exactly what they're getting into. For those who have never gone into business for themselves, the entire start-up process can be overwhelming.

How to Recognize Your Value Proposition

At the heart of every successful business plan is a clear, concise, and concrete value proposition. This single statement sums up the entire foundation of your business, making it clear what you do and why you do it.

You Inherited the Family Business—Now What?

The baton is passed; the papers are signed; the nameplate on the door has been changed. The family business is now your business, and what you do with it over the next few months will help chart its course for generations to come.

Evaluating International Risk

A big reason why most small businesses don't approach foreign markets is because of the myriad risks associated with global operations. While international risk is certainly not something to take lightly, a careful assessment of the primary dangers that your business faces will ensure that you're ready for whatever challenges you might face.
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