Why Your Employees Should Be Your #1 Audience

When people think about marketing, they typically think about external marketing—marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees. In fact, your employees should be your #1 audience.

7 Superb Communication Solutions for Small Business

One great thing about running a small business: communication can be immediate and effective. At the enterprise level, communication is slower. Employees are often...

In Marketing, Practice Like You Play

Anyone who has ever played organized sports (or music or dance for that matter) is probably familiar with the coaching axiom, “practice like you...

Why Communication is the Most Important Skill You’ll Ever Have

We all know the importance of hard work and skill. Honestly, communication is more vital than either. It’s THE key to success, both in...

Have You Identified Your Employees as a Key Target Audience?

I would suggest that communicating usually means creating and delivering messages to an audience. Further, I would suggest that what you really want to do is facilitate a conversation or a dialogue with your employee community.

6 Questions You Need to Answer Before Creating Your Change Communication Plan

When communicating change—especially big, complicated change—would you fire off a few emails and cross your fingers that employees understand what to do? Inspiring confidence...

How to Persuade Like Bill Clinton

Author’s note: Yes, I know this is a presidential election year. And yes, I know Bill Clinton is married to the Democratic nominee. But this...

How to Craft an Inspirational Speech

Inspirational speakers can be the spark that ignites the passion and devotion of employees. Poorly implemented speeches could leave your employees questioning your ability...

Tell Past Customers Why You’re Still Relevant

If your brand is weak, it's time you put a concentrated effort into shoring it up. Don't delude yourself into thinking that what I am talking about is changing your logo and slogan. As a matter of fact ignore those items. Concentrate on your reputation.

Does What You Do Inspire You?

I’ve spent the last couple of days at Dreamforce. It’s an astounding event, but for me, participating in Dreamforce has taken a big shift. I find...

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