According to a Forbes and Rosetta Stone study, 65% of executives at international firms deal with language barriers in managing a diverse workforce. Another study by Common Sense Advisory found that 72% of consumers are more likely to buy when approached in their own language. Businesses cannot afford to ignore the role of language in dealing with foreign clients and customers. Here are a few ways VerbalizeIt can be an effective translation service for businesses.
Translation
For businesses that communicate via text, image, recorded voice, or live voice, VerbalizeIt provides translation of oral and written content from English into 10 foreign languages, which include: Mandarin, Portuguese, French, German, Hindi, Spanish, Italian, Japanese, Korean, and Arabic.
Choose Your Translator
VerbalizeIt enables you to search through their community of translators to find someone who suits your specific needs based on a profile of competency and experience. Many translators are native speakers who translate at the highest level so there’s no doubt about the legitimacy of a translation.
Timeliness
Some businesses might be primarily concerned with the time it takes to complete a translation. VerbalizeIt claims to have the capacity to execute all translations in under 24 hours, which makes it a time effective solution for businesses with immediate needs.
Real-Time Service
Let’s say you find yourself in a situation where you need to communicate with someone who doesn’t speak the same language as you. Fortunately, VerbalizeIt co-founders started the company with this exact scenario in mind. Their translators are ready to help you over the phone in real time.
Cultural Sensitivity
Perhaps worse than failing to communicate with someone is attempting a translation without considering what a direct translation might imply in another language. VerbalizeIt understands the importance of context, which is why their translators work with a high level of cultural sensitivity.
Business Pricing
VerbalizeIt offers a range of options for individual and business subscriptions. A basic plan for businesses, which requires no monthly fee for on-demand translation costs $2/min for live interpretation and $17/min for media translation. Cheaper rates are available with a subscription that starts at $29.99/month but can be customized to the level of service that you require.
Conclusion
When featured on the ABC reality TV show Shark Tank, the founders of VerbalizeIt turned down investments from Mark Cuban and Kevin O’Leary, which if nothing else demonstrates confidence in the quality of their translation service. Even if your business has no immediate need of translation, it’s free to sign up for an account, so you have an option in the event that you ever do need a translator.
How does your business handle translation in dealing with foreign clients and customers?
Published: August 9, 2013
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