Crowdsourcing, as defined by Merriam-Webster dictionary, is “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.” Similar to Crowdfunding, Crowdsourcing has emerged as an effective means of generating graphic designs for less money and with more options to choose from than hiring a freelancer. In this tech review, I’ll discuss the advantages of initiating a Crowdsourcing campaign with 99designs.
A Crowd of Designers on Your Team
Start by creating a design contest that specifies the project you have in mind and the amount of money you’re willing to pay. Then, a group from 99design’s community of 246,084 designers gets to work on your design to compete for the rights to sell you an image that’s been created specifically for your business.
Many Options to Choose From
One of the primary advantages of using 99designs to generate graphic designs is the convenience of having a large volume of options to choose from. When setting up a contest, you can decide about how many designs you would like to review before making your final selection.
Fast Turnover
In 7 days, the designers have submitted their proposals, and it’s time for you to pick a contest winner. This fast turnover speed makes 99designs extremely valuable to a business that might otherwise be spending its time recruiting and hiring a freelancer to perform the same job.
Pricing Options
Depending on the level of expertise you are seeking, the number of designs you’d like to choose from and the amount of money your budget enables you to spend, 99designs offers four pricing options for each type of design, which typically range from $199 to $1,199. Each plan comes with a 100% money-back guarantee.
Conclusion
To date, 99designs as a service has overseen the execution of over 237,000 contests for a total payout of $58.7 million. With an impressive record for producing a variety of designs within a matter of a week, it’s no wonder businesses are engaging the 99design community to address their needs for quality graphic imagery.
Published: September 4, 2013
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