Why Does Yelp Rank Higher Than My Website?

If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone. It’s a common sight for today’s local businesses: you search your business name and find that instead of your website at the top, Yelp or some other directory has taken its place. Sometimes…

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Why Top eCommerce Sites are Building Physical Stores

At present, e-commerce giants are recognizing the importance of having physical stores alongside their online shops. The question is, why? Undoubtedly, technology significantly affects how people do business nowadays, especially when it comes to shopping. Although the number of online shoppers is incredibly growing, the majority of consumers still prefer to shop in physical stores.…

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How Much Does SEO Cost, Anyway?

The current business climate makes SEO all but a necessity. According to a survey by Yelp, 85% of people searching for the product or service that you offer will begin their hunt online. If your website isn’t coming up when someone types in those keywords, you better believe those customers are going to go somewhere…

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How to Increase Your Mobile Rankings in 2016

Like millions of others, you have probably realized by now that mobile can’t be ignored. More consumers now search on their mobiles than desktops and businesses are starting to realize this. If you ignore their mobile rankings, you’re ignoring a large chunk of your customers. The benefits of improving your mobile website rankings cannot be…

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SEO Case Studies? These 8 Will Blow Your Mind!

Read any good case studies lately? I sure have. In fact, I read enough of them (and got so much value out of them) that I decided to pull together the best of them in one place. When done right, case studies can provide an in-depth and behind-the-scenes look at something that might otherwise be…

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5 Proven Digital Marketing Strategies for Small Businesses in 2016

As 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of corporate programmic ad buying, or how enterprise-level companies are using content marketing and rich media to produce a wellspring of…

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5 Reasons Your Small Business Needs a Website Right Now

Gone are the days you looked up local businesses in the Yellow Pages. While phone books are vital to some extent, it’s not enough to have a listing in the phonebook if businesses plan to hit their projected revenue goals, and you cannot substitute a Facebook Fan page for a website. What makes a successful…

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