Almost a year ago, Nike released a “just do it” ad campaign for their 30th anniversary featuring Colin Kaepernick, the football player at the center of the “taking a knee” controversy in the NFL. The reaction to the campaign was immediate and loud. The media exploded, social media couldn’t get enough of it, politicians tweeted […]
Values
4 Critical Steps to Create a Small Business Brand Identity
In any type of business, building a strong brand identity is a key part of creating a thriving company. That goes double for small businesses, who rely even more on their reputation and the goodwill of their customers than their larger competitors do. Still, building a brand’s identity from the ground up is no easy […]
How to Build a Purpose-Driven Organization
As we learned in How to Inspire Brand Loyalty with Purpose, “People want to buy from companies that stand for a purpose with which they personally identify and reflect their values and beliefs.” A recent research paper by Quartz Insights and WE entitled, Leading with Purpose in an Age Defined by It, gives us additional statistics and reasons […]
Paw Bumps and High Fours to Chewy.com
In our Go-Giver series John David Mann and I often discuss the importance of empathy and how it is one of the five—what we call—Elements of Value. I recently discussed one amazing example of such in a recent episode of The Go-Giver Podcast, and the following is another one that I believe is so worth sharing. My […]
Can a “Good-Hearted” Entrepreneur Succeed in Business?
People argue over whether an entrepreneur with a sense of fairness, a desire for collegiality, a want to share the profits can succeed in the long run within a business world full of lions and tigers that eat timid entrepreneurs for lunch. Does a “good heart” diminish the chances of success? First, let’s separate the […]
6 Ways to Promote Transparency in a Startup (and Why You Should)
Transparency in the workplace is both a mantra and a model. While it’s true that transparency has become a bit of a buzzword, when actually put into practice it can have a real impact on your business’s bottom line. Namely better communication, ideation, engagement, and loyalty. We’re talking about real transparency here—not just being open […]
How to Build a Strong and Supportive HR Department
It’s a fact of business life that people are an organization’s greatest asset. The whole cycle of recruiting the right personnel and creating an environment where they can give of their best for the benefit of the business and themselves depends largely on effective HR (Human Resources). A strong and supportive HR department will help […]
3 Tips from the Sports World for Creating a Winning Culture
You can learn a lot from failure. A few years ago, I remember reading about Sir Clive Woodward when he was head coach of the England rugby team and how they created a winning culture, culminating in a World Cup final victory in 2003. As he tried to mold a group of disparate players in […]
Conscious Capitalism Drives Winning Businesses Today
I’ve noticed that most young entrepreneurs are more socially conscious today than ever before, which is a great trend. Unfortunately, some are so focused on this principle that they forget that every business, even nonprofits, have to practice the basic principles of capitalism (build a business model to make money) to cover their costs to do good […]
How to Empower Your Team to Build a Culture You’re Proud Of
By 2020, millennials will comprise of roughly 50 percent of the global workforce. Just like the emergence of any other generation, companies will have to deal with a new set of challenges and create a different working environment and culture for their talents. Today, millennials are inevitably becoming a larger influence on the future of our […]
