Author and professor Jean-Noel Kapferer once said, “A brand’s strength is built upon its determination to promote its own distinctive values and mission.” Brand values are one of the most important components of any brand. Without unique brand values, there is a lack of direction and purpose for the company. Employees working for a company […]
Values
10 Core Values Every Leader Should Possess
What makes a good leader? Most people intertwine leadership beliefs and values with personal values. According to Jozef (Jos) Opdeweegh, international CEO and author of Fair Value: a manifesto for leadership, leaders must ensure their work is compatible with the values they form. While every leader will have a variety of personalities and styles, they […]
Jozef Opdeweegh’s Values Compass For Startups
Your values are like a compass: a reliable tool that can help you out when you’re trying to figure out which way to go. By setting our compass early, we can be surer in the direction of the steps we take. The philosopher Aristotle once wrote, ‘give me the child until he is seven and […]
Every Business Can Make the World a Better Place: Sim Shain’s Mission
All businesses, no matter the industry or size, can still grow and help make the world a better place. Leading with purpose and heart can take your business to new heights. When you put your values and purpose before profits, the world can tell, and they will support you. We sat down with Sim Shain, […]
“Do As I Say, Not As I Do!”
My parents were core in establishing my values and helping me grow as an individual (my Mom still teaches me lessons every day). They were phenomenal role models for my sisters and me. But I was a bit of a “challenge” to them, particularly to my father. I was very precocious–actually I was an ass. […]
Culture and Values Count in Leadership
So many of the discussions on sales and business performance focus on strategies, competitive positioning, product/service superiority, and even customer satisfaction/loyalty. As we talk about how we execute at the highest levels, depending on what a pundit is selling, the “secret” to success is the application of certain technologies, methodologies, training, programs, content, tools, processes. […]
Do You Act Like an Eagle Scout?
You may have been a Girl Scout or a Boy Scout in your youth. Certainly, you are aware of the top rank in each—the Gold Award for girls and the Eagle badge for boys. Scouting teaches leadership and even if we were not members in our youth, there are lessons for us all. Be prepared! […]
5 Steps to Changing Organizational Culture and Designing Your Future Workforce
When you think about all the investment you’ve made in your business—from cutting-edge tools and technology to state-of-the-art facilities—have you stopped to consider your employees, arguably the most important investment of all? As you take your business on the continued march of technological progress, your employees need to be on board with any necessary changes […]
Successful People Deal in Truths
Those who tend to be most successful in life (both business and personal) deal in truths. They learn and they understand the laws; the truths of nature, including human nature, physical nature, and economic nature. They don’t deny or ignore those truths; they don’t fight those truths; but rather they work within those truths…in order […]
7 Delusions About Business Ethics Limit Future Growth
New entrepreneurs tend to focus only on getting the product right, and assume that the right culture and ethics will come later simply by hiring good people. In fact, they need an early focus on developing their moral compass, as well as setting the right ethical tone. Building an ethical business is more than just […]
