A trademark opposition is a type of litigation proceeding at the Trademark Trial and Appeal Board (TTAB) where a third party can object to your application before it is granted a registration. Essentially, when someone files an opposition against your application, they are telling the United States Patent and Trademark Office (USPTO) that they would […]
Trademark
FOOD FOR THOUGHT: A RECIPE FOR SAFEGUARDING CULINARY CREATIONS
Interested in protecting that long-cherished family favorite? Or perhaps you’re a chef or restaurateur interested in preserving commercial advantage against potential competitors and former employees? Protection of food products serves as a valuable case study for comparing and contrasting various IP strategies. So take a seat as we present an extensive menu of options. Patent As explained […]
How To Avoid Trademark Infringements And Disputes
When a business ends up with a trademark infringement case, it can be a disruptive ordeal. The key to avoiding such circumstances is to steer through the brand landscape with knowledge and avoid actions that might bring further upheavals to daily operations. Understanding trademarks is a crucial first step. Generally, a business connects signs to […]
Patent Branding: Exploring Other Forms of IP Protection
Businesses typically rely on trademark or even copyright to protect their valuable branding assets. However, an effective branding strategy also employs the exclusivity of both design and utility patent protection whenever its available, effectively keeping potential competitors out of the marketplace, regardless of brand name. Illustrating this concept in greater detail are the case studies […]
Ontario Business Registry: 6 Best Tips To Do It Right
When you start a business, one of the first few things you must do is enlist your establishment into your local business registry. By doing so, you’re essentially establishing your business as a reliable entity for customers, suppliers, and job seekers. It also allows you to fully market your brand not just in your locality […]
Expanding Branding: Exploring Other Forms Of Trademark Protection
One key Branding Law strategy involves stretching the boundaries of traditional trademark principles for registering important business assets. As a companion piece to our discussion of non-standard copyrights from a few months back, the following is a brief survey of some lesser-known types of trademarks that could be available for protecting certain brand attributes as […]
What Is A Trademark and When Does Your Business Need One?
Image If you’re a business owner, then you’re most probably familiar with the term “trademark”. Otherwise, a trademark can be any word, symbol, or design that helps people identify your company’s goods and services uniquely. In other words, it helps your target audience or the marketplace to differentiate products from those of your competitors in […]
2021 In the Law -A Look Ahead in Trademark & Branding Cases
In a follow up to our 2020 retrospective from last month, it’s time for a prospective survey covering some of the major cases that could be shaping the legal landscape in 2021, relevant to trademark and social media areas. As discussed in that countdown article, Tiffany v. Costco culminated a warehouse club-sized trademark fair use […]
5 Reasons Why Federal Trademark Registrations are Important
Business owners and entrepreneurs have many things to consider when opening a business. From selecting a name and deciding on a location, to advertising and hiring the best employees, the to-do list can seem never ending. After investing significant time and money into your business, you will want to know that your investment is protected. […]
How to Choose a Business Name for Your LLC
You have created a rock solid business plan and you are ready to form an LLC. But how do you go about choosing the right name for your business? When you form an LLC, choosing the right name is about creativity and good planning. For a small business owner, choosing a name that reflects the […]
