Businesses typically rely on trademark or even copyright to protect their valuable branding assets. However, an effective branding strategy also employs the exclusivity of both design and utility patent protection whenever its available, effectively keeping potential competitors out of the marketplace, regardless of brand name. Illustrating this concept in greater detail are the case studies […]
Trademark
Ontario Business Registry: 6 Best Tips To Do It Right
When you start a business, one of the first few things you must do is enlist your establishment into your local business registry. By doing so, you’re essentially establishing your business as a reliable entity for customers, suppliers, and job seekers. It also allows you to fully market your brand not just in your locality […]
Expanding Branding: Exploring Other Forms Of Trademark Protection
One key Branding Law strategy involves stretching the boundaries of traditional trademark principles for registering important business assets. As a companion piece to our discussion of non-standard copyrights from a few months back, the following is a brief survey of some lesser-known types of trademarks that could be available for protecting certain brand attributes as […]
What Is A Trademark and When Does Your Business Need One?
Image If you’re a business owner, then you’re most probably familiar with the term “trademark”. Otherwise, a trademark can be any word, symbol, or design that helps people identify your company’s goods and services uniquely. In other words, it helps your target audience or the marketplace to differentiate products from those of your competitors in […]
2021 In the Law -A Look Ahead in Trademark & Branding Cases
In a follow up to our 2020 retrospective from last month, it’s time for a prospective survey covering some of the major cases that could be shaping the legal landscape in 2021, relevant to trademark and social media areas. As discussed in that countdown article, Tiffany v. Costco culminated a warehouse club-sized trademark fair use […]
5 Reasons Why Federal Trademark Registrations are Important
Business owners and entrepreneurs have many things to consider when opening a business. From selecting a name and deciding on a location, to advertising and hiring the best employees, the to-do list can seem never ending. After investing significant time and money into your business, you will want to know that your investment is protected. […]
How to Choose a Business Name for Your LLC
You have created a rock solid business plan and you are ready to form an LLC. But how do you go about choosing the right name for your business? When you form an LLC, choosing the right name is about creativity and good planning. For a small business owner, choosing a name that reflects the […]
5 Expert Tips for Trademarking Your Startup
“Why join the navy if you can be a pirate?” – Steve Jobs A startup could be considered a simple belief—a belief that you have a new product or service that is going to revolutionize the market you’re entering. However, look in the dictionary and it’ll tell you that a startup is simply a “newly […]
Trademark Ownership Strategy
I’ve stressed the importance of trademarks on many occasions. In short, owning (and controlling) the brand name is essential on the journey of franchising. It’s one of the many reasons that California cannabis companies can’t franchise. Acquiring the trademark isn’t the only thing you need to consider when going through this process. One important, yet often […]
12 Unspoken Rules for Creating Catchy Business Names
A name that sticks is a name that will win. With so much competition in almost every industry, it is difficult for upcoming businesses to get recognized. Naming is one way to do that, as a catchy business name is unique and memorable for your customers. Finding such a name is going to take a […]
