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Home / Archives for Trademark

Trademark

2021 In the Law -A Look Ahead in Trademark & Branding Cases

Jan 6, 2021 By William Scott Goldman

In a follow up to our 2020 retrospective from last month, it’s time for a prospective survey covering some of the major cases that could be shaping the legal landscape in 2021, relevant to trademark and social media areas. As discussed in that countdown article, Tiffany v. Costco culminated a warehouse club-sized trademark fair use […]

Filed Under: Legal Tagged With: Branding, Trademark

5 Reasons Why Federal Trademark Registrations are Important

Jan 30, 2019 By Josh Gerben

Business owners and entrepreneurs have many things to consider when opening a business. From selecting a name and deciding on a location, to advertising and hiring the best employees, the to-do list can seem never ending. After investing significant time and money into your business, you will want to know that your investment is protected. […]

Filed Under: Making Your Business Official Tagged With: Intellectual Property, Trademark

How to Choose a Business Name for Your LLC

Sep 21, 2018 By Charles Crawford

You have created a rock solid business plan and you are ready to form an LLC. But how do you go about choosing the right name for your business? When you form an LLC, choosing the right name is about creativity and good planning. For a small business owner, choosing a name that reflects the […]

Filed Under: Making Your Business Official Tagged With: Business Name, Trademark

5 Expert Tips for Trademarking Your Startup

Apr 25, 2018 By Andy Macia

“Why join the navy if you can be a pirate?” – Steve Jobs A startup could be considered a simple belief—a belief that you have a new product or service that is going to revolutionize the market you’re entering. However, look in the dictionary and it’ll tell you that a startup is simply a “newly […]

Filed Under: Making Your Business Official Tagged With: Creativity, Startup, Trademark

Trademark Ownership Strategy

Nov 16, 2017 By Robert Steinberger

I’ve stressed the importance of trademarks on many occasions. In short, owning (and controlling) the brand name is essential on the journey of franchising. It’s one of the many reasons that California cannabis companies can’t franchise. Acquiring the trademark isn’t the only thing you need to consider when going through this process. One important, yet often […]

Filed Under: Making Your Business Official Tagged With: Intellectual Property, Trademark

12 Unspoken Rules for Creating Catchy Business Names

Oct 24, 2017 By Charles Crawford

A name that sticks is a name that will win. With so much competition in almost every industry, it is difficult for upcoming businesses to get recognized. Naming is one way to do that, as a catchy business name is unique and memorable for your customers. Finding such a name is going to take a […]

Filed Under: Making Your Business Official Tagged With: Business Name, Creativity, Trademark

Don’t Neglect These Trademark Basics to Protect Your Product

Dec 29, 2016 By SmallBizClub Contributor

When it comes to intellectual property, protection is more than just in a name. Trademarks are anything that can indicate to consumers that a product originates from a specific source. Brand names and slogans are typical trademarks, but even a red sole on a shoe (a la Louboutin) can function as a trademark. Search, Search, […]

Filed Under: Legal Tagged With: Intellectual Property, Trademark

How to Choose a Name for Your Business (That You Won’t Regret)

Dec 21, 2016 By YEC

One of the most important choices you’ll make as a business owner is choosing a name for your business. Your name is the face of your brand and conveys what it stands for. So, how do you go about selecting a memorable one? If you have $50,000 to spend on a top-tier naming company, go for it. […]

Filed Under: Making Your Business Official Tagged With: Business Name, Trademark

3 Common Pitfalls of Your Trademark Application

Jun 21, 2016 By Robert Steinberger

Protecting the name of your business is a vital step toward franchising. It also has other important business implications. Think of it as the modern-day version of staking claim to land in the wild west. By trademarking your brand, you’re defending a key asset of your business. It’s the declaration that this belongs to you, […]

Filed Under: Making Your Business Official Tagged With: Intellectual Property, Trademark

Trademarks for Proprietary Products: What You Need to Know

Feb 10, 2016 By Robert Steinberger

Franchisors that are serious about developing additional revenue streams in their franchise will ultimately explore proprietary products. By creating new products either under the brand or as a stand-alone entity, franchisors can sell and distribute their own products to franchisees. An example would be a pizza franchise that sells their pizza sauce to franchisees and […]

Filed Under: Making Your Business Official Tagged With: Product Development, Trademark

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