Texting Case Study: HS Mixers

HS Mixers hosts dances for high school students in Northern California. They rent out venues and market their events to local high schools. They’re not affiliated with a school, and are open to anyone that can produce a current, valid, high school ID. They hire professional DJ’s, provide non-alcoholic drinks and snacks… and provide other…

Read More

Smart Mobile Marketing is Scarce at Best

As people spend more and more time on their mobile devices (phones, tablets and phablets), it only makes sense that budgets are being shifted in that direction. But there are several challenges with mobile marketing that most advertisers still have not figured out. The creative is not all that effective and is usually abanner ad that’s…

Read More

Why You Should Use Bulk Text to Promote Your Small Business

If you run a small business, I’m sure the idea about sending a bulk text to your customers has crossed your mind. Everyone is texting these days… and it’s one of the hottest methods to communicate with customers. I think every business needs to start using bulk text messages, right now. Why? Because bulk texts…

Read More

Why SMS Marketing Works When Email Doesn’t

Let me say this right up front. I hate email marketing… I really hate it. Why? Because it doesn’t work. Really, it doesn’t. I recently had the opportunity to review the email account of a small publishing company… and what I found was shocking. (I’m protecting the innocent by not naming names here…) Over 10…

Read More

7 Unexpected Ways to Grow Sales Via Smartphones

With the reference of a recent survey conducted by United Nations, world population has become more than seven billion. The other fact is, from these seven billions inhabitants of the Earth, approximately two billions of the individuals are using smartphones. Due to the courtesy of such massive coverage, the marketers always urge to seek the…

Read More

14 Business SMS Messages Everyone Needs to Use

Today we start with a question about sending business SMS messages… It seems like I get this question all the time: What SMS messages do I need to send? Can I get sample SMS messages to use? These are great questions and I’m going to answer them today. To put it simply there are a…

Read More

Avoid These Mistakes Sending Bulk SMS Messages

I see small business owners making the same mistakes over and over again when trying to send bulk SMS messages to their customers. These mistakes are obviously hurting their ability to connect with customers and prospects! Yet, they keep making these mistakes over and over again. Let me be blunt: If you’re making these mistakes…

Read More

The Future of Text Message Marketing in 2017

Text message marketing is changing. It’s becoming more and more popular. Mainstream companies are adopting the marketing technique. It’s no surprise that companies like Coke and Dunkin Donuts, and other major players are adopting text messaging as a marketing vehicle. Texting is popular… How popular? Try 6 billion text messages a month… in just the…

Read More

Why Texting is Critical for Your Small Business Marketing

Look, if you’re a small business owner, or manager, you must start looking at texting for your small business today. Set aside 20 minutes and do a bit of research and figure out how to use texting in your business. Why? Because nobody is paying attention to your other marketing efforts! Seriously. Consider this, according…

Read More