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Home / Archives for Susan Solovic

Susan Solovic

What Uber Is and Isn’t—and How You Can Benefit

Aug 5, 2015 By Susan Solovic

Uber is celebrating its fifth anniversary and it certainly has accomplished a lot in five years. It’s hard to imagine another company that has so quickly established a global presence. The last figures I saw said that Uber operates in 300 cities strewn across 58 countries. Let’s compare it to Starbucks, which certainly has an […]

Filed Under: Innovation Tagged With: Communication, Developing an Idea, Innovation, Susan Solovic

How Innovative Does Innovation Need to Be?

Jul 17, 2015 By Susan Solovic

how-innovative-does-innovation-need-to-be-
When we think of innovation, our minds usually wander back to the great inventions that we believe changed the course of history, or at least the course of commerce.

Filed Under: Innovation Tagged With: Developing an Idea, Innovation, Susan Solovic

Fire Employees Wisely, or Pay the Price

Jul 6, 2015 By Susan Solovic

fire-employees-wisely--or-pay-the-price
Firing an employee is never easy for anyone involved. Not only are there emotional entanglements, there is the potential for legal entanglements – small business owners need to conduct themselves wisely on both accounts.

Filed Under: Human Resources Tagged With: Employees, Firing, Human Resources, Legal Issues, Susan Solovic

How to Delegate to Boost Your Small Business Growth

Jun 25, 2015 By Susan Solovic

how-to-delegate-to-boost-your-small-business-growth
Absent of delegating many of the jobs within your business, the only way to grow the top line is to raise your prices. You could increase sales, but to achieve that in any great measure, you would have convert more prospects, which will take more people.

Filed Under: People Skills Tagged With: Delegating, Growth, Susan Solovic

Proven Strategies for Boosting Sales with Powerful Customer Testimonies

Jun 16, 2015 By Susan Solovic

proven-strategies-for-boosting-sales-with-powerful-customer-testimonies
Testimonials on your homepage and landing pages are perhaps the most magical elixir you have to turn prospects into customers. Keep a long list of good comments and consistently add to it.

Filed Under: Sales Activities Tagged With: Sales Strategies, Susan Solovic, Testimonials

Hyper-Local Customer Service

Jun 9, 2015 By Susan Solovic

One path to business success is the ability to quickly recognize trends. I’m pointing out a trend in sales and service that your business might be able to capitalize on.

Filed Under: Customer Service Tagged With: Community, Customer Service, Susan Solovic

How You Can Fight Intellectual Property Theft and Protect Your Profits

Jun 2, 2015 By Susan Solovic

Small business owners may worry about being robbed while they’re leaving their business to make a bank deposit. They will often take special measures to ensure their safety and protect the money generated through their sales.

Filed Under: Legal Tagged With: Intellectual Property, Susan Solovic

New Google Program May Be Just What Your Small Business Needs

May 26, 2015 By Susan Solovic

Have you tried to get a detailed business listing on Google and abandoned the process? Many small business owners have.

Filed Under: Online Marketing Tagged With: Google+, Local Search, Susan Solovic

How Your Business Can Benefit from Summer Help

May 19, 2015 By Susan Solovic

Summer vacation is the next big watershed event for students and many will be looking for summer jobs and internships.

Filed Under: Human Resources Tagged With: Employees, Interns, Susan Solovic

How to Collect Your Overdue Debts

May 12, 2015 By Susan Solovic

You didn’t start your small business to be a bill collector, so none of this is anything you want to do. However, sometimes it becomes necessary. Don’t shrink from your financial responsibility to your business.

Filed Under: Payments and Collections Tagged With: Collections, Debt, Payments, Susan Solovic

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