Since its launch four years ago, Snapchat has been adored by millennials and has perpetually bemused marketers. With an app that is so incredibly popular, and perhaps even synonymous with today’s teens, marketers have been hoping for an opportunity to connect with the app’s audience. This February, Snapchat announced paid on demand geofilters, which is a low-stakes point of […]
4 Ways to Promote Your Business on Snapchat
You may find yourself wondering if there’s a place for your small business on Snapchat. Snapchat is a great place for small businesses, especially if your business targets young people. Today Snapchat is used daily by more than 100 million users and is easy to use. It allows users to mix photographs and videos, and […]
Don’t Blink: Here Comes Ephemeral Marketing!
You gotta love the fast moving nature of digital marketing. Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media).