54% Of Buying Journeys Fail

This data point has persisted for at least 10 years. Perhaps, if updated, it would be even worse. But 54% of committed customer buying efforts end in no decision made. It should cause all of us pause. It should force us to think differently. Reading the Numbers This data originally appeared in much of the…

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How the COVID-19 Pandemic Transformed Shopping

Millions of people are desperate to escape from the lockdown so that they can return to their normal consumer shopping habits. Unfortunately, the continued spread of COVID-19 likely means that most of us will have to remain indoors whenever possible for the foreseeable future. This has already caused a massive shift in how consumers go…

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8 Helpful Tips to Prevent Shopping-Cart Abandonment

Shoppers leaving a website without making a purchase is the worst-case scenario for any online seller. Such a loss-making tendency is called shopping cart abandonment. According to statistics by Baymard Institute, nearly 70% of consumers drop their baskets halfway through the checkout, meaning that for every 10 visitors, 7 of them close a page. Let’s…

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