Posts Tagged ‘Seniors’
Financial Literacy for Seniors: How Businesses Can Help
As seniors age, it becomes increasingly important to understand financial concepts and make informed decisions about their money. This is where businesses can play a crucial role in promoting financial literacy for seniors. By providing educational resources and support, businesses can help seniors better understand their finances and make sound financial decisions. Victoria Gerrard, La…
Read MoreWhat Nursing Homes Will Look Like Post-Pandemic
While 2020 was a terrible year for most everyone involved, few can match the horrible experience that came to nursing homes. In the United States, nursing home residents and staff account for 36% of coronavirus deaths. In certain states, that number is above 50%. That is hundreds of thousands of senior citizens and their caretakers…
Read MoreHow to Target Older Generations for Growth
Approximately 1 in every 6 Americans is aged 65 or older (16.5% share), with their share of the population rising. Yet, the marketing and advertising world still has a “thing” about young people. Many TV spots and ads tend to focus on youthful, happy people. Perhaps advertisers believe that fresh-faced actors will attract customers and…
Read MoreHow Are You Targeting Your 50+ Customers?
The 50+ demographic in the US currently stands at 115M strong and will reach 132M by 2030. These customers represent $7.6 trillion of annual economic activity—equivalent to the third largest economy in the world. (AARP) Their purchasing power is especially noticeable in these categories: Baby Boomers Purchasing Power, Ad Reliance Yet, most advertising campaigns target…
Read MoreWhy Starting Your Own Company is the New Retirement
You’re 50. You’re Downsized. Now What?
Fast-Tracking Your Retirement with a Franchise Business
Does Your Marketing Reflect Older Customers? 10 Tips
