Whether you hire seasonal employees for the holidays, during the summer, or for any other snapshot in time, working with people temporarily is far from easy. There’s the practical aspect, of course—the bummer of training someone and getting them up to speed, only to lose that investment in just a few short weeks or months. […]
Seasonal Business
How to Make Seasonality Adjustments in Smart Bidding Campaigns
As advertisers prepare for the holiday season, Google has announced a new Smart Bidding feature that will give advertisers a way to adjust for seasonality. Smart bidding strategies like Target CPA and Target ROAS use machine learning to optimize for conversions or conversion value. While these strategies consider seasonality, Google has now given advertisers the ability to let […]
Halloween Marketing Ideas
Creative Halloween Marketing is #45 on our list of direct sales booking ideas and is something I struggle with every year! How do you take advantage of this great opportunity to put your literature in the hands of many without being a Halloween Grinch?! Share your Halloween marketing ideas in the comment section below, please! Halloween Marketing to […]
Stay on Top of Your Seasonal Advertisements
For a glance at the latest in small business ad ideas, check out your local monthly magazine. Chock full of creative promotions, regional publications provide a variety of ad options, often with the promise of an advertorial article. As a result, many establishments use this platform to familiarize residents with their presence. Ads often incorporate […]
Offseason SEO for Local Businesses
Landscapers, swimming pool service companies, golf courses, ski resorts. What do they all have in common? Their businesses and activity is dictated by the season. Each of these businesses, and others, have entire months when business is not coming in. In terms of online marketing, what steps should a seasonal business take to leverage the […]
Leverage Seasonal Search Trends
At the start of every new year or quarter, many marketers begin the same discussion with their team: “What content should we create next?” Content marketing introduces new people to your brand, educates potential customers, and helps existing customers answer questions about your products or service offerings. Aligning your content strategy with seasonal trends is a great […]
Leasing vs. Buying Seasonal Equipment in Small Business
The decision as to whether to buy or lease seasonal equipment is not cut and dry. It is somewhat torn and damp. The waters in this sea are murky at best, but there are some considerations that help make the decision easier. What is the “Season”? The traditional holiday season is only 2 or 3 […]
Seasonal Franchises: A Good Thing?
We’ve seen toy stores that made 90% of the year’s revenue in the run-up to Christmas, wedding services that were busy all summer and scraped along through the winter, and tax services that didn’t even stay open outside of tax season.
How Not to Lose Traffic for a Seasonal Category or Page
If you have an eCommerce site with seasonal products or sales that are only up for a short time, you’ve likely run into the issue of what to do with those pages when they are empty.
Holiday Retail 2014: Anytime. Everywhere.
Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one thing is clear: despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
