Who doesn’t want to be found? Whether you have a retail shop or sell your time and talent – every business needs to be findable. There’s an expression that says “if Google doesn’t know you exist, then you don’t exist” and in today’s world, there’s a lot of truth in that statement. You need to […]
Search. Google
Gaining Google’s Trust is the Best Local SEO Strategy
Without Google’s trust, your best local SEO efforts are for naught. A guy comes to your house, says he can add a room, fix your roof, and install new windows. He gives you an estimate that seems good, very good. Almost too good. In fact you start to wonder if you can trust him. Google […]
What is Target CPA and How Does it Work?
Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within the set goal of cost per acquisition. For example, if you set your target CPA (tCPA) to $100, the engines will make optimizations to get as many conversions that have a […]
