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Home / Archives for Search. Google

Search. Google

Are You Hiding From Your Customers in Plain Sight?

May 1, 2020 By Drew McLellan

Who doesn’t want to be found? Whether you have a retail shop or sell your time and talent – every business needs to be findable. There’s an expression that says “if Google doesn’t know you exist, then you don’t exist” and in today’s world, there’s a lot of truth in that statement. You need to […]

Filed Under: Relationships, Sales and Marketing Tagged With: Search. Google

Gaining Google’s Trust is the Best Local SEO Strategy

Apr 15, 2020 By Elvin Web Marketing

Without Google’s trust, your best local SEO efforts are for naught. A guy comes to your house, says he can add a room, fix your roof, and install new windows. He gives you an estimate that seems good, very good. Almost too good. In fact you start to wonder if you can trust him. Google […]

Filed Under: eCommerce, Technology Tagged With: Domain, Search. Google, SEO

What is Target CPA and How Does it Work?

Aug 9, 2018 By SEER Interactive

Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within the set goal of cost per acquisition. For example, if you set your target CPA (tCPA) to $100, the engines will make optimizations to get as many conversions that have a […]

Filed Under: Online Marketing Tagged With: Conversion, Search. Google

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