How to Navigate Uncertain Market Demand

Doubtful uncertain female marketer holding document trying to find startup solution

Uncertain market demand is a significant frustration for many entrepreneurs, potentially paralyzing their progress and stifling their innovations. Understanding and overcoming this uncertainty can make the difference between the success and failure of a new venture. To navigate and mitigate these frustrations, let’s look at the hypothetical example of Alex, and explore actionable steps to…

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“Nail It Then Scale It”: The New Mantra for Startups

I see more and more entrepreneurs who seem to have everything going for them—vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Maybe it’s time to look harder at the mantra of a new breed of gurus and successful entrepreneurs, including Steve Blank and Eric Ries, called “nail it then…

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3 Bulletproof Processes to Scale Your Business

The founders of any business are under a lot of pressure. They’re responsible for initially getting the business started, crafting the company culture and mission, and making sure it succeeds past the beginning phases. However, there comes a time where founders need to step back and allow growth to happen. Think of your small business…

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