Posts Tagged ‘Sales Activities’
What Makes a Sticky Customer?
There has been some interesting research completed recently which needs to be reported. One of the key findings was that the most important factor in getting customers to return to your site or company or business was identified as “decision simplicity.”
Read More Funnel/Pipeline Games
The funnel/pipeline is a fundamental tool for sales professionals and managers. It’s the tool that helps us understand whether we are on target to meeting our goals. I spend a lot of time looking at funnels. I’ve seen all sorts of issues and potential games (inadvertent and purposeful) that are played with pipelines. I thought I’d spend a little time on a few of them.
Read More A $300 Informercial Marketing Lesson for Free!
For the first time ever, I bought a product being sold on an infomercial. Yep. You can pick up a lot of good marketing ideas just from watching infomercials. You can pick up even more when you decide to actually order something.
Read More Questions as Weapons
Too often, as business professionals, we use questions as weapons. We ask questions with an agenda. We’re not looking for answers. We’re not looking to learn.
Read More Sales Tips: Feel, Felt, Found
What do you do when someone gives you an objection? What do you do when they have some particular objection to your product, or your service, or even the entire appointment? The “feel, felt, found” formula gives you a way to handle that objection.
Read More Learn How to Establish a Sense of Urgency
In any business, when you can establish a sense of urgency, people will be more proactive in working with you. When you can establish a sense of urgency in others, it will pay off in increased sales.
Read More Shooting from the Lip
Customers don’t want a knee jerk reaction. They don’t want the rehearsed response. They want to invest their time with people who are prepared, who are ready to engage in high impact conversations about their businesses.
Read More Belief and Confidence: Critical for Sales Success
To be successful as sales professionals we have to believe in ourselves. We have to have confidence in working with our customers, in our abilities to bring value to and influence our customers.
Read More Use Non-Aggressive Upselling to Gain and Keep Customers
Upselling is the art of helping a customer understand that they can’t live without something they didn’t know they wanted. It’s about awakening the sleeping giant of desire with a non-aggressive, gentle nudge instead of an obnoxious air-horn.
Read More Insight Is Not the End—It’s the Beginning
Insight is the starting point. Our Insights should create a dialogue or conversation. It should begin a collaborative process, where we and the customer evaluate what it means for them. If our Insight doesn’t start a conversation, we have failed. If we can’t sustain the conversation, we have failed.
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