There are a lot of misconceptions when it comes to SaaS and economic nexus, especially following last year’s Wayfair decision. Although these technology companies generally aren’t selling a tangible product across state lines, many state online sales tax laws are written in a way that make these businesses liable for collecting and remitting state sales tax. Are you […]
SaaS
Online Sales Tax and SaaS Companies: What You Need to Know
Although the Wayfair online sales tax ruling doesn’t relate specifically to SaaS, states are enacting laws that make it easier to create nexus, which means all companies—including SaaS—need to be more diligent in determining whether they’re subject to taxes in various states. What exactly do SaaS companies need to know about Wayfair, the online sales tax debate, and how it may […]
SaaS Marketing: The Power of Free
Phil Libin, CEO of Evernote said it best: ““The easiest way to get 1 million people paying is to get 1 billion people using.” And what’s the quickest way to get people to use something? Offer it for free. Let’s face it, we’re all fans of “the free”. From essential to material needs, and yes, even when […]
7 Pieces of Advice for Marketing Your SaaS Business
As an entrepreneur, we’ve all been there… You have a brand-new business that you are just waiting to start booming… But, you cannot figure out just how to market your business. As a new business owner, marketing is one of the biggest challenges you will face. You might bring skills and knowledge to the table […]
4 Important SaaS Marketing Metrics to Track
Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Keeping your eye on the numbers is also a good way to cut your losses and monitor the actual value you’re gaining from what you’re spending your marketing budget on. While the following metrics also applies to other industries, […]
How to Incorporate Video into Your SaaS Marketing Funnel
Video holds a particular appeal, serves a specific need, and creates a unique competitive advantage for SaaS companies. You do not have to be a marketing expert to see the impact video has had on consumer trends. My favorite example is easily the cellphone. With mobile browsing accounting for 71% of time spent online in […]
3 Vital Multi-State Tax Facts for SaaS Companies
Last week, we discussed various multi-state tax issues software companies often overlook. This week we look at another industry that often misses sales and use tax ramifications on their sales: Software-as-a-Service (SaaS). Many think that because it’s not a tangible product or even clearly defined as a service (at least according to traditional definitions), these companies […]
10 Ways to Bring the SaaS on Social Media
SaaS is all about defining and refining experiences. It is by nature, one part the creation of strategic and valuable technology, and another part interaction with users and prospects. That being said, it’s simply a no-brainer for SaaS businesses to not only be in social media channels, but to have an engaging and active presence […]
