Image by StartupStockPhotos from Pixabay Marketers often struggle when it’s time to craft a good SaaS marketing strategy. Even the more experienced ones have difficulties achieving the desired results. This happens simply because more traditional businesses can follow more traditional methods for customer acquisition and growth. But SaaS brands can’t do that, since they follow […]
SaaS
Why an In-House Tech Team is a Bad Idea for Small Business
“Focus on your core-competencies, outsource the rest” – this is advice you will often hear in business circles. But do you really know what your core competencies are? Depending on your business and industry, this distinction is often fuzzy. Take the example of a small business offering warehouse management to clients. This requires a lot […]
4 Things Your Small Business Can (& Should) Learn from the Tech World
The Covid-19 pandemic has thrown a wrench into everyone’s plans. Business owners thinking about growth and scaling up are today worried about their mere survival. And the hard truth is this – the worry today is not just about surviving the pandemic. It’s about recovering from the economic depression that this crisis has caused. These […]
Remote Work: How to Embrace This New Norm in the Face of the Global Pandemic
Before the unforeseen worldwide pandemic, only 5.2 percent of total employees in the US were working remotely. 43 percent of them worked from home only some of the time. However, with the Coronavirus situation making it impossible for people to work in closed spaces, most companies have been forced to go remote. A study had […]
The Truth About SaaS and Economic Nexus: 5 Myths Exposed
There are a lot of misconceptions when it comes to SaaS and economic nexus, especially following last year’s Wayfair decision. Although these technology companies generally aren’t selling a tangible product across state lines, many state online sales tax laws are written in a way that make these businesses liable for collecting and remitting state sales tax. Are you […]
Online Sales Tax and SaaS Companies: What You Need to Know
Although the Wayfair online sales tax ruling doesn’t relate specifically to SaaS, states are enacting laws that make it easier to create nexus, which means all companies—including SaaS—need to be more diligent in determining whether they’re subject to taxes in various states. What exactly do SaaS companies need to know about Wayfair, the online sales tax debate, and how it may […]
SaaS Marketing: The Power of Free
Phil Libin, CEO of Evernote said it best: ““The easiest way to get 1 million people paying is to get 1 billion people using.” And what’s the quickest way to get people to use something? Offer it for free. Let’s face it, we’re all fans of “the free”. From essential to material needs, and yes, even when […]
7 Pieces of Advice for Marketing Your SaaS Business
As an entrepreneur, we’ve all been there… You have a brand-new business that you are just waiting to start booming… But, you cannot figure out just how to market your business. As a new business owner, marketing is one of the biggest challenges you will face. You might bring skills and knowledge to the table […]
4 Important SaaS Marketing Metrics to Track
Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Keeping your eye on the numbers is also a good way to cut your losses and monitor the actual value you’re gaining from what you’re spending your marketing budget on. While the following metrics also applies to other industries, […]
How to Incorporate Video into Your SaaS Marketing Funnel
Video holds a particular appeal, serves a specific need, and creates a unique competitive advantage for SaaS companies. You do not have to be a marketing expert to see the impact video has had on consumer trends. My favorite example is easily the cellphone. With mobile browsing accounting for 71% of time spent online in […]
