You need users for your SaaS product to be successful. But how do you make sure that people are aware of it? Mastering user acquisition and marketing is the key. Image Source: Pexels Achieving this requires a solid plan and effective implementation. And it’s not just about getting more people using your software-as-a-service (SaaS) product, […]
SaaS
A Guide to SaaS Startup Growth Strategy
How do you stand out from other SaaS companies when you’re still in the startup stage? How do you stay ahead of the curve and thrive? This isn’t an easy task. Considering there are at least 30,000 SaaS companies around the world, with the US accounting for over 60% of them. On the other hand, […]
Ultimate 5 Step Guide to SaaS Business Hyper-Growth in 2022
Software as a Service(SaaS) is an approach where applications are delivered over the internet. SaaS businesses have seen massive growth due to the increased demand for remote work and the enormous adoption of cloud-based software. According to Gartner, end-user spending on SaaS-based applications is expected to reach $171,915 million by the end of 2022. Image […]
How to Develop a Successful SaaS App in 2022
Software as a Service (or SaaS) applications are widely used nowadays for various advantages they provide to your customers. Slowly but surely they become a new main way of distributing services, replacing the physical model. In this article, we take a look at SaaS, consider their overall relevance in 2022, pinpoint the main risks and […]
6 Pillars to Manage Your Remote SaaS Team in 2022
Remote work was already a thing before the pandemic, but post-pandemic, it has become the new norm. New and even traditional businesses are slowly adopting the remote model (including hybrid — part remote, part on-site), which is still difficult to adapt and manage. A survey suggests that 58% of workers want full-time remote work in […]
6 SaaS Sales Challenges and How to Overcome Them
The software-as-a-service (SaaS) sector is among the fastest-growing industries in terms of global revenue. By the end of this year alone, SaaS revenue is forecast to grow to $157 billion. The accelerated transition from on-premise license software to subsidy-based SaaS models, combined with the rising need for novel software application and collaboration tools, supports SaaS […]
How a Digital Workplace Elevates Knowledge Management
According to a McKinsey report, an average employee spends 28 percent of their time managing emails and 20 percent looking for important company information or tracking down coworkers who can help them with specific issues. That means, employees spend a quarter of their time writing emails, looking for information, and seeking help from their coworkers. […]
5 Strategies for Marketing Your SaaS Business
Image by StartupStockPhotos from Pixabay Marketers often struggle when it’s time to craft a good SaaS marketing strategy. Even the more experienced ones have difficulties achieving the desired results. This happens simply because more traditional businesses can follow more traditional methods for customer acquisition and growth. But SaaS brands can’t do that, since they follow […]
Why an In-House Tech Team is a Bad Idea for Small Business
“Focus on your core-competencies, outsource the rest” – this is advice you will often hear in business circles. But do you really know what your core competencies are? Depending on your business and industry, this distinction is often fuzzy. Take the example of a small business offering warehouse management to clients. This requires a lot […]
4 Things Your Small Business Can (& Should) Learn from the Tech World
The Covid-19 pandemic has thrown a wrench into everyone’s plans. Business owners thinking about growth and scaling up are today worried about their mere survival. And the hard truth is this – the worry today is not just about surviving the pandemic. It’s about recovering from the economic depression that this crisis has caused. These […]
