Posts Tagged ‘Partners’
Become a Partner, Not a Vendor
I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something, tell them to go away or they get busy enough that they go back to ignoring the prospects. Without a doubt, we need to chase…
Read MoreHow to Get Distribution for Your Products
The ultimate goal of many small business owners is to eventually see their products on the shelves at Target, Costco, or other big-box stores. After all, you can make far more money this way, as your product gets exposed to so many more people than you can could get on your own. So how do…
Read MoreWhat I Learned About Business from the Cofounder of Waffle House
Last month, we lost one of the great entrepreneurs. Joe Rogers Sr. was the cofounder of the Waffle House chain of diners, building the company from the ground up, from the first store in Avondale Estates outside Atlanta in 1955. Today, there are more than 1,900 Waffle House locations, and their yellow signs are iconic…
Read MoreAre You Ready for a Business Partner?
It can be tricky to figure out when is a good time to take on a business partner. Just the idea of bringing on another person to have an equal stake in the company as you do sounds incredibly daunting. After all, this is a business that you basically brought up off the ground, and…
Read MoreAre You Building High-Level Business Relationships?
In the world of entrepreneurs and startups, high level relationships are everything. You can’t start a business alone. You need partners, team members, investors, vendors, and customers. But people don’t realize that all relationships are not the same. There are people you only recognize on the street, business friends, and then close friends whom you…
Read MoreThe Power of the Subscription Box
Do you remember way back when at the company holiday party when the boss would give everyone a subscription to the fruit of the month club? Nothing says “I don’t know you at all” quite like this cringe-worthy gesture. Not that there’s anything wrong with fruit, but it’s not exactly an original gift. Now if…
Read MoreThe 3 Most Powerful Words for Startups
If you understand them, you can help any size company succeed. In my last article, I spoke about a growing and costly language gap between big businesses and startups and why bridging it is critical. The reason is simple. Large and small businesses need each other. Startups need large businesses because they have the systems, brand awareness, distribution and expertise…
Read MoreWhat Every Business Should Know About Finding a Marketing Agency
Trying to find the perfect agency today is kinda like walking around a bookstore where all the genre signs have been taken down and patches of duct tape are obscuring the book titles. Thousands of obscure options to choose from, and absolutely no clue where to start looking. Finding an agency doesn’t have to be like…
Read MoreYour Channel Partners Aren’t the Enemy!
Few organizations have the ability to reach every possible customers themselves. They can’t afford to hire enough sales people to cover the markets, they don’t have enough deep expertise in certain markets, they need to collaborate with others to provide a complete solution to their customers. Most organizations have found they need to leverage some…
Read More9 Questions to Ask Yourself Before Choosing a Business Partner
Launching a business is both one of the toughest and most rewarding experiences an entrepreneur will encounter. For that reason, many entrepreneurs join forces with a partner in order to defray costs, build creativity and keep their sanity. Starting a business with a partner is like getting married. Before you say “I do” to just anyone, consider…
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