Businesses that make connections between IT investments see an improvement in performance. Here are some technologies that you can get in order to help you not only solve small business problems, but also hopefully see an increase in revenue and productivity.
From the perspective of the digital consumer, the lines between online and offline have blurred; given this, most are looking for integrated shopping experiences, and retailers better take note and do something about it.
If you’ve been thinking about a website redesign, chances are good that you’ve been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it’s extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.
On average it costs $2.85 to reach 1,000 iPhone users with a mobile ad. Compare that to a national newspaper, which can cost as much as $100 for 1,000 viewers. Obviously, mobile ads are a very effective way to spend your advertising dollars, but how do you start?
Retail isn’t dead, it’s dynamic. Consumers are always going to want to buy, but in an increasingly digital world how will the retail industry adapt? For any small business owner or entrepreneur trying to stay up to speed with this industry, it is vital to be aware of the emerging trends and changes in retail.
In order to succeed in the digital age, the traditional bricks and mortar store needs to make changes that enable them to move with the times. By embracing the multi-channel retail solutions available, you can keep your bricks and mortar store relevant in the digital age.
For years, search engines have been the primary way for consumers to find new businesses. Now, though, you can make a strong case that social media gains more than search engines in the amount of site traffic and referrals it brings.
Thanks to technology and innovative thinking, the turn of the calendar each year brings some new or evolving trends with it when it comes to the small business landscape. For 2014 and beyond, here are some important small business trends of note.
While it is likely that a B2C business (e.g. a retail store) is likely to get more mobile traffic than a B2B company, we think it’s still imperative to make your website mobile friendly for your customers/clients.
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