The fight against cybercrime is constant—as soon as new security measures are established, hackers are working to counteract them. Whenever a new tool or update is released, it introduces other vulnerabilities that could potentially be exploited. In addition, with attacks costing small businesses an average of $34,000, and as many as 60% having to close […]
Mobile
How Emerest Uses Texting to Organize Employee Work Schedules
The other day I had the opportunity to sit down and speak with Isaac. He runs Emerest Health of Connecticut, a home care agency. Emerest, is a home care agency with headquarters in New York and registered offices in other states that they are licensed to service. Isaac told me about his business… “We do […]
Why Mobile Apps Are Essential for Your Small Business
Any entrepreneur focuses on three main things when starting up: building a customer base that is loyal, increasing sales, and improving business efficiency. You’re willing to work long hours as you invest your resources in the visions you harbor. You aim to achieve your dreams as you look for various ways to improve your business. […]
Local Service Ads: Are They Worth Investing In?
Local Service Ads is a product designed by Google specifically for local business leads. Originally called “home service ads,” it has since grown to encompass many more services and locations. These ads work well because they target people already poised for action, local searchers. Google local service ads differ from traditional Google ads several ways: […]
How the Trading Industry Can Help Small Businesses Adapt to a Mobile World
Never before has the use of mobile devices been as high as it is today and for every day that passes, more and more people go completely “mobile.” In turn, this has created a greater need for small business owners to accommodate this new market space. Unfortunately, it has proven to be difficult for many, […]
3 Simple Benefits of Accepting Mobile Credit Card Payments
There are so many decisions to be made as the owner of a small or medium business. From hiring and training employees to signing their paychecks and addressing customer concerns, your hands are probably full around the clock. There are many other aspects of the company, however, that must be attended to, like determining what […]
Startup Dilemma: E-Commerce vs. M-Commerce
Ever since the Netscape graphical web browser transformed the way we access the internet, retail entrepreneurs and developers have been redefining the way we purchase goods. We have come a long way since Amazon started out as an online bookstore and eBay was an internet platform for auctioning off garage sales items; in 2018, e-commerce […]
How Text Messaging for Business Benefits LuLaRoe Fashion Consultants
Are you a LuLaRoe fashion consultant looking for ways to amp up your marketing game? Text message marketing is an often overlooked advertising channel. Many business owners assume that SMS messaging is difficult to do, or that other digital platforms, such as social media, are likely to be more successful. However, as a fashion consultant, your business […]
7 Crucial Reasons You Need SMS for Network Marketing
Let’s face it, SMS marketing is a great way to reach a large audience quickly. If you’re looking to improve your reach, here’s why you should be using SMS messages for network marketing. Network marketing is all about expanding your personal and professional network and making strong connections with those people. It’s about creating success […]
How to Use Mobile Marketing in Your Small Business
Even while on the move, people stay connected to the web. You’d be hard pressed to see anyone who isn’t driving or with other people not on their phone, tablet or laptop. We have built such strong relationships with our mobile devices that we sometimes feel naked without them. When we don’t have our faces […]
