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Home / Archives for Megan Totka

Megan Totka

4 Internet Marketing Ideas to Boost Your Local Business Sales

Jul 16, 2015 By Megan Totka

4-internet-marketing-ideas-to-boost-your-local-business-sales slider home
Local small businesses often need some marketing tips tailored specifically to their endeavors. As you consider Internet marketing ideas, you need to first have a website that your current and prospective customers can take a look at.

Filed Under: Online Marketing Tagged With: Community, Megan Totka, Online Strategy, Website

4 Reasons to Capitalize on Email Marketing

May 11, 2015 By Megan Totka

A survey by the Direct Marketing Association found that over half of marketers planned to increase spending on their email channel. The reason was the return on investment.

Filed Under: Online Marketing Tagged With: Email, Marketing, Megan Totka

8 Ways to Grow Positive Word-of-Mouth About Your Business

Mar 17, 2015 By Megan Totka

Small businesses around the world say that “word of mouth” is the most effective marketing tool out there. A study by Infusionsoft tells us that 62 percent cited it as their best marketing tactic—almost two times as effective as email, which was ranked as number two at 34 percent.

Filed Under: Relationships Tagged With: Megan Totka, Relationships, Testimonials, Word of Mouth

Find Greater Success: 7 Small Business Resolutions for 2015

Jan 12, 2015 By Megan Totka

Small businesses everywhere are working hard to find increased success and diligently striving to create a great plan for 2015. To go along with your powerful business plans for the New Year, it’s important to set some goals.

Filed Under: Strategic Planning Tagged With: Megan Totka, Planning

What Does the CEO of the Future Look Like?

Sep 22, 2014 By Megan Totka

What do you think of when you picture the CEO of any company in your mind? I’ll bet it’s a stuffy-looking older man in a business suit, holding a leather briefcase and jabbering on a cell phone. A quick Google image search of the term ‘CEO’ proves my hypothesis.

Filed Under: Best Practices Tagged With: Communication, Leadership, Megan Totka, Team

Small Businesses That Operate Only on Social Media

Jul 24, 2014 By Megan Totka

You may be wondering, what kind of business can stay alive using only social media to advertise, market, and sell? The answer is, all different kinds. This business model is becoming more and more popular.

Filed Under: Online Marketing Tagged With: Advertising, Marketing, Megan Totka, Online Strategy, Social Media

How to Drastically Increase Your Company’s Productivity in Just Three Months

May 12, 2014 By Megan Totka

Overwhelmed with to-dos, meetings, and reminders? Get on the fast track to better productivity in 90 days. This three-month plan will help you gradually increase your efficiency by helping you identify where you’re spending too much time and offering suggestions that will streamline your operations.

Filed Under: Operations Tagged With: Automated, Megan Totka, Operations, Outsourcing, Productivity, Susan Payton

Why It’s Important to Make People Love Your Brand

Mar 12, 2014 By Megan Totka

People buy from brands that they know and love, it’s as simple as that. When it comes to starting and running a small business, this can be an obstacle to overcome. People are seemingly more likely to buy from a brand that they are familiar with and that has already gained their trust.

Filed Under: Marketing Plans Tagged With: Branding, Color, Customer Loyalty, Customer Service, Design, Megan Totka, Website

Why Your Business Name Matters

Feb 12, 2014 By Megan Totka

You might be thinking, well, of course the name of my business matters. But are there any of us who have not heard a business name and wondered, what in the world were those people thinking?

Filed Under: Marketing Your New Business Tagged With: Branding, Business Name, Copyright, Marketing, Megan Totka, Trademark, Website

Small Business Tips for 2014

Jan 10, 2014 By Megan Totka

Can you believe that it is 2014 already? I can’t. Seems like just yesterday that everyone was worried about Y2K. Now here we are, 14 years later! 2013 was a blur and I’m sure this year is bound to pass just as quickly.

Filed Under: Personal Readiness Tagged With: Education, Holidays, Learning, Megan Totka, Personal Outlook, Productivity, Purpose

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From the Editor’s Desk…

What We’re Reading

Leading With Gratitude, by Adrian Gostick and Chester Elton
Research shows that grateful bosses have happier more productive workiers and they fare better themselves. Here’s how to do gratitude right

Working From Home: Making the New Normal Work For You, by Karen Mangia
Look good on Zoom; When to accept meetings; How to pass on new workloads, and other helpful tips.

Blue Collar Cash: Love Your Work, Secure Your Future, by Ken Rusk
Guidance to those who want to skip the student loans and 4 years and pursue blue-collar careers that lead to success, from someone who did it.

Making Conversation, by Fred Dust
When work meetings become joyless time suckers, here’s advice for conversations designed to move things forward with clarity and context.

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Run & Grow

6 Tips for Package and Labeling Management

Jan 15, 2021 By Jamshed Chaudhary

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Jan 14, 2021 By Thanh Pham

Contingency Planning for Project Management

Jan 14, 2021 By Oliver Michaels

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Jan 13, 2021 By Jill Coil

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