Posts Tagged ‘Marketing’
4 Win-Win Formulas to Successful Office Branding
We usually think of a brand identity as the way in which a business wishes to be perceived by others. A variety of components, including logos, slogans, color schemes, fonts and imagery, make up a brand identity, but the emphasis is usually placed on influencing the way consumers feel about a business and its products…
Read MoreHow Can You Effectively Market Your Business When You’re in a Competitive Niche?
Knowing how to market your business effectively takes hard work, knowledge and dedication. And even with all of that, there’s no guarantee your efforts will be a success. But how much more difficult is this when you’re in a competitive niche? Without a huge budget or the right contacts, it’s difficult to make waves. One…
Read More5 Reasons Why Social Media is Your Most Powerful Marketing Tool
The internet has completely changed the business world and social media has revolutionized the way companies market themselves. Have you moved with the times? Social networking sites like Facebook, Twitter and Instagram started out as great ways to interact with friends and colleagues online. Now, they’re leading the way as a vital marketing method for…
Read More10 Pocket-Friendly Marketing Ideas
The success of an e-commerce business starts with spreading the word. Small businesses lack the necessary budget to showcase themselves as a potential player in the market. Does this mean that small companies don’t stand a chance to carve out a niche for themselves against the business giants? Of course, it doesn’t! Money is one…
Read MoreWhy Texting is Critical for Your Small Business Marketing
Look, if you’re a small business owner, or manager, you must start looking at texting for your small business today. Set aside 20 minutes and do a bit of research and figure out how to use texting in your business. Why? Because nobody is paying attention to your other marketing efforts! Seriously. Consider this, according…
Read MoreThe Why and How of Video Marketing
As small businesses are making their mark in the digital world, online marketing becomes more and more important. Content marketers and business professionals know that video is now the go-to medium for communicating information. Just a couple of general reasons why video will help improve your business: On a regular monthly basis there are 1…
Read MoreHow Small Businesses Can Use Influencer Marketing
For a long time, influencer marketing was an indulgence only large businesses with equally large marketing budgets could afford. Engaging the rich and famous in order to tap into their fan base took an established name and plenty of money, but the advent of social media has changed much of this. Influencers now come from…
Read MoreHonestly It’s About Honesty
I can remember being in one of my undergrad advertising classes and the professor told us about a recent study that measured the trustworthiness or honesty of various professions. Keep in mind, this was 30+ years ago but I can still see the slides he used to show us the results. The least trusted professional was the…
Read MoreTake Your Products on the Road to Get Them Noticed
We’ve spent a lot of time this year discussing the merits of promoting your small business close to home in myriad ways: local events, local media, local street fairs. You can see where this is heading. Without a doubt, most of a small business’s “business” likely comes from the local community. And that’s great! You’ve…
Read MoreHow to Market to Customers 50+
Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population of 108.7 million, do you realize how powerful this demographic is now and how much it’s growing? “By 2017, Nielsen predicts this age group will make up half of the U.S. population and control 70% of disposable…
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