Posts Tagged ‘Marketing’
4 Reasons Videos are Taking Over Manufacturing Marketing
Let’s be honest, out of other types of B2B businesses to create engaging marketing content for, manufacturing is pretty up there when it comes to difficulty. Content for manufacturing can simply be a little too technical, convoluted, or highly niche. But not anymore. Since the rise of video marketing, manufacturing marketers have taken advantage of…
Read MoreThe Psychology of Sales: 4 Strategies to Increase Your Conversions
If you want to increase your sales, it helps to have an understanding of psychology. People make purchases for complex, often emotional reasons. That’s why a good sales person is also an amateur psychologist. Here are four strategies to help you make the most of psychological principles to get more sales. Understand That People are…
Read MoreHow to Know What Your Customers Want (Before They Do)
So, you’ve worked out who your ideal customers are, excellent. Now what? Next, you can figure out their problems so that you can understand how to solve those problems. (Yes, I’m calling them problems. Not issues. For the same reasons, I’ll never be caught ‘reaching out’ to someone and that I will always write properly grammar-checked…
Read MoreThe Marketing Dilemma: To Outsource or Not to Outsource?
If you’re a startup, rolling out a new service offering, or an organization wanting to build an inbound marketing funnel you may be struggling with the decision of whether or not to build an internal marketing team or outsource to a third party agency. Outsourcing marketing operations isn’t always the right solution for every organization.…
Read MoreBuying Email Lists is a Bad Idea: Here’s Why
Email marketing is the king of online marketing because it can be extremely effective. Email is cheap to send: once the content is written, sending a thousand emails isn’t much more expensive than sending one. The right email list and properly targeted content can produce conversion rates that other marketing strategies can’t hope to match.…
Read MoreHow to Take Stunning Photos to Promote Your Business
Images used for PR purposes tend to follow a specific format. They are not marketing images showing models who have no connection to your business. Nor are they gorgeously designed product images. They feature people—and relevant people. Here are some tips to get the best shots to promote your business. Include People in Your PR Photos Your first…
Read MoreHow to Build Your Small Business’s Reputation from Day One: Part 2
Last time I wrote about the first two tips for building your small business’s reputation from day one. Here are the next three tips! Deliver Anyone can try to attract new customers by saying their new piece of software is the best thing since sliced bread. Anyone can try to attract investors by building up…
Read More5 Free and Easy Ways to Promote Your Small Business Today
TWENTY MINUTES. THAT’S ALL YOU NEED. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not too much to promote your business is it? OK, so let’s get on with this. Tell One Stranger You Meet About Your Business In a supermarket…
Read MoreWhy Trade Shows Are Still Relevant
Marketers have a tendency to claim that rival fields are dying, and this has certainly been the case when writing about event marketing in recent years. With the rapid growth of digital marketing over the last decade, there has been a continuing trend of businesses shifting their budgets towards online ventures. Therefore, as the focus…
Read MoreSometimes Nothing is Better
There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not having enough money but it could just as easily mean not being willing to commit the time, the focus or have the discipline to honoring…
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