How to Avoid a Freemium Flop

The freemium business model has become the model of choice for a wide variety of startups. Like any good courtship, it gives two parties a chance to know one another better before signing on as lasting partners. And, as in any relationship, there are risks for things to go wrong.
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Financial Tips for Avoiding Startup Failure

For those of you preparing to take on the entrepreneurial life full-time, the best advice I can provide is to be as rigorous as possible with your finances when pursuing your funding goals. It’s never been easier to bring a great idea into reality.
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5 Qualities That Power Up a Weak Brand Voice

Too many startups treat their brand voice like the redheaded stepchild of brand-defining efforts. If you have great qualities on your side, such as a pristine website and ubiquitous social media involvement, sometimes it’s difficult to even notice or care that your voice isn’t fully defined and confident.
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How Carta is Saving Mom and Pop Businesses

Have you ever stopped to think about exactly how much worked goes into getting the things we buy from the manufacturers to our homes/workplaces/bodies? It’s truly mind boggling to contemplate exactly how complicated that work is and when you own a business that buys and sells things, I don’t know if any of us can truly understand.
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A New Way to Find Out Exactly What Your Users Are Thinking

One of the biggest startup-related lessons I’ve learned over the past year is that user feedback is essential to creating a successful startup. Too many entrepreneurs fall in love with their idea and end up spending thousands of hours developing a product that, in the end, doesn’t actually fit their customers’ needs.
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