Posts Tagged ‘Innovation’
In Marketing the Constant Is Change
There are lots of ways to stay current but it all starts with the attitude of recognizing that it’s a part of your job and it’s one of the ways you keep your company relevant and profitable.
Read More How the Most Successful Leaders Manage the Brilliant Naysayer
Most every company has a Harold (or Harriet). Typically, he has been with the company for 20-plus years. He knows more about industry norms, the company’s intellectual property, your IT capabilities, what legal will and will NOT go for, interoffice politics, and the CEO’s family than anyone in the building. And unfortunately for you, good old Harold can effortlessly—and with absolutely no malice intended—recite four to six reasons why your idea won’t fly.
Read More What the Most Successful Leaders Know About Creating an Inventive Culture
From Edison to Jobs to Winfrey, pioneering innovators know how to enroll a team that creates and then supports big ideas. They have learned to create organizations that literally pull great ideas through the ranks instead of empowering people to straight-arm them.
Read More A 5-Step Beginner’s Guide to Video Marketing
Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started? What is the first step to creating your own engaging video content, and how can you share your videos with the world?
Read More What You Need to Know About On-Demand Marketing
Never heard of on-demand marketing? You will. On-demand marketing is exactly as it sounds: Servicing customers 24/7. “Not just always ‘on,’ but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.”
Read More The “You” Makeover
At age 47, Anjezë Gonxhe Bojaxhiu, the woman we know as Mother Teresa, decided it was time to do something different. She’d been teaching in a private school for years and thought she might have more impact elsewhere. I’m going to go out on a limb and say that listening for her next calling was a good idea.
Read More Is Podcasting the Hot New Media Trend?
Podcasting was cool when I started blogging four years ago, but as social media became fashionable, Facebook and Twitter made podcasting look a tad obsolescent and dowdy. So why is podcasting having a resurrection? It is due to two key factors.
Read More Are You Leveraging Your Brand Advocates?
Every organization, from small businesses to nonprofits, has brand advocates. They are the people who toot your horn, recommend your products, services, or mission, and share their passion with many others.
Read More Be Greener on Earth Day 2013
Today is Earth Day 2013, and it’s a time for business owners to think about their green initiatives and the things they can do to be more green. Office Depot surveyed 1,000 small and medium-sized business about their environmental consciousness, and they had some really interesting results. I want to share some of the highlights—maybe they’ll help your thinking about these questions.
Read More Intellectual Property Awareness
What happens if you’re trying to do business on a national or global level? One thing is certain. You’re going to have intellectual property issues to deal with. And you may not even realize that these issues exist. Here are a few things to think about in determining whether you need outside help.