The Eyes Have It: Infographics

We’re knee deep into a series that is focused on helping you plan for 2019 by identifying the channels too critical for you to ignore. Today, we’re going to investigate the value of infographics. Visual content works. Consider these facts: The human brain processes visual content 60,000 times faster than it does text. Infographics are…

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Are You Still Using the RFP?

Since the beginning of modern business operations the Request for Proposals was king. As one of the only ways of reaching new vendors and partners, corporations relied on this traditional tried-and-true method as an industry necessity. Today, 95% of companies still use RFPs, but it seems more out of a lack of other and more…

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Going Hyper-Local: How Sponsoring an Event Like Goat Yoga or a Garlic Festival Can Grow Your Business

For businesses of every size, maintaining a good reputation and relationship among consumers is essential for growth, but that’s easier said than done. Consumers support or reject companies based on the positions they advocate; 87% buy based on values and 78% boycott based on values. While it’s impossible to please everyone, involvement with community action…

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What You Should Know About Penny Stocks

Penny stocks can present an intriguing opportunity to score quick profits, but trading in these low-cost investments is a risky venture. In general, the most profitable stocks are those that come from well-established, successful companies. These rarely come at a price point low enough to qualify as penny stocks. Penny stocks are often priced low…

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Are You Ready to Journey to the Cloud?

Cloud-savvy businesses are 2-3 times more likely to build a competitive advantage and can double their revenue growth from the cloud. At the same time cloud-based services can reduce your operating costs by as much as 20% or more. Are you ready to take your small business to the clouds? What the Cloud Can Do…

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Infographics as Advertising: Grab ‘Em with a Story

Infographics are an extremely effective way of advertising for a business, product, or service. Since their emergence on the scene in 2008, they’ve flourished into one of the most popular forms of content on the web. Research shows that people are 30 times more likely to read an infographic than standard text. What’s more, publishers…

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Best Practices for Delegation

Successful delegation becomes possible when operations are consistent, proactive, and, most importantly, when decisions do not only rely on one person’s perspective. The CEO may have started their business, but it takes a team to drive it to the next level. This poses a unique challenge for the entrepreneur who has likely gotten used to…

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Give Your Customers the 5-Diamond Treatment

Retail sales are moving from brick-and-mortar stores to online, but doesn’t mean you can slack on your in-store service. In fact, customers rank in-store experience lower than digital and mobile experiences across all retailers. More than half of customers are prepared to leave a brand they love after a few bad experiences, so maintain high-quality…

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Thriving with Knowledge Commerce

Today, many small business owners are engaged in knowledge commerce, selling their expertise on a topic to students or businesses who want to learn. These “infopreneurs” are a growing class of small business owners and freelancers, that seek to teach students anything from cooking to accounting. Becoming an infopreneur isn’t easy, but here are some…

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The Role of AI in Customer Experience

Trends in the customer service space are showing that by the year 2020, the use of chatbots, a form of artificial intelligence, will skyrocket by 1000%. While 86% of consumers want to enhance the experience by keeping a person as an option and 88% of consumers think that live agents should just be more specialized…

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