When I founded ChoiceLocal after my wife Becky and I lost our son, Ben, I knew I was going to build a business that would change franchising and help countless people in the process; thus far we have. Today we work with over 50 franchise systems and have at least 20 additional franchise systems that […]
Helping People
Stop Selling, Start Helping
A while back, we explored some of the key takeaways from a content marketing trends report produced by the Content Marketing Institute (CMI), and I identified some trends worthy of more in-depth exploration. They included: Well-researched personas can help teams create successful content; however, too few content marketers (42%) are actually talking with customers to […]
A Literal Success Truth That Never Fails
Former Campbell Soup CEO, current Avon Chairman and leadership authority, Doug Conant recently tweeted this famously profound quote from the classic Think and Grow Rich by Napoleon Hill:
Use Social Media to Reach Customers in New Ways
Social media is a great customer service tool that is rarely used to its full potential. While companies may monitor sites such as Facebook and Twitter to know what customers are saying about them, they don’t often take full advantage of those sites to deliver value-added content.
Success Requires a Process of Excellence
Success requires a process of excellence. You can never be successful just by saying, “I’m going to succeed.” Instead, you are successful when you set out to improve in every area, to study your strengths and weaknesses and pursue excellence in each aspect.
