In today’s day and age, the internet drives nearly everything that we do – especially commerce and consumerism. The world of eCommerce has exploded in recent years, and it has grown alongside another significant advancement in technology that has become part of our daily lives – mobile technology. In order for eCommerce to grow the […]
google ads
Google Ads Guide: How To Leverage Responsive Search Ads
Flirting with the idea of implementing Google’s Responsive Search Ads? Look no further. Here’s the guide you need to push you in the right direction. In this blog, we’ll cover: What are RSAs? How to Add RSAs to Your Account Best Practices How to Measure the Impact of RSAs Getting the Most Out of Your […]
4 Ways You Can Use Data to Optimize Your Facebook and Google Ad Campaigns
Data is the lifeblood of every successful marketing campaign. You know that the more data you can feed into your Facebook and Google ad campaigns from website micro-conversion events, the more accurate they will be. When your campaigns are more accurate, it drives down your cost, improves your conversion rates, and boosts your bottom line. This […]
Use These 5 Tips to Build Your Audience with Google Ads
By now, we should all know the importance of utilizing Google Ads to reach our target audiences and create awareness for our brand. Using Google’s audience building tools allows us to get laser focused on the target audience we are looking to serve. As Google’s tools evolve we must stay current with audience building best […]
3 Terrible Reasons to Avoid Google Smart Bidding (and 8 Great Reasons to Use It)
Raise your hand if you’ve ever been on the fence about smart bidding When I began my digital marketing career in 2011, we thought we were doing “smart bidding” when we set a bid to $5.01 instead of $5.00; because you only need to beat your competitor’s bid by a penny, and we figured most […]
Need to Update Your Users? Google Optimize is Free
Using Google Optimize to Communicate Timely Changes to Your Business As COVID-19 continues to impact our way of living, it’s important to provide up-to-date communications on your website and share any areas of your business that are being impacted with your users. Google Optimize recently released a new feature to help you keep your customers […]
A Few Handy Tips for Ranking Better on Google Maps
A 3-pack is a term that represents the top three searches on a user’s mobile phone. Attaining that position on Google maps for your business is always profitable, and it lets you expose your business to local customers. Most local businesses are looking for local search SEOs, but it is not always easy to get […]
5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check […]
