Materiality and FDD Amendments: What Every Franchisor Needs to Know

Business is a world in flux. With circumstances, processes, and dynamics constantly changing, franchisors need to be mindful of material changes and meticulous in amending their Franchise Disclosure Document (FDD) as required by the Federal Trade Commission (FTC). What Does “Material” Mean? The FTC defines a representation, omission, or practice to be material if it…

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How to Run a Productive Discovery Day

The term “Discovery Day” can be a bit misleading. While there is certainly an element of discovery in a prospective franchisee visiting your company and meeting stakeholders for the first time, Discovery Day is meant more to be the final step toward signing an agreement. You should go into it expecting to conclude with something…

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Roadmap to Opening a Franchise

Opening a franchise business is not for the faint of heart. It is indeed a family decision that requires a great deal of preparation, planning, and self-evaluation. The entrepreneurial process requires that you evaluate the decision personally, sociologically, organizationally and environmentally. Personal Evaluation Level of Achievement – Degree of commitment – Entrepreneurs have a higher degree…

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5 Questions to Ask When Considering Franchise Ownership

Thinking of buying a franchise? Before you sign any papers, you need to be very thorough in your research about your prospect. Buying a franchise is a serious investment. When you sit down to talk to a potential franchisor, treat it like a job interview and have a series of questions prepared for them to…

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What Marketing Systems Should You Establish for a Franchisee?

In case you haven’t noticed, we’re in the midst of a marketing revolution. With the rise of social media, video, and whatever the next new platform brewing below the surface is, businesses can easily get overwhelmed when putting together a marketing plan. Yet, effective marketing becomes increasingly important in the face of stiff competition and…

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5 Things a Franchisor Looks for in a Franchisee

While in the franchise-buying process, it is imperative that you do your due diligence to ensure that the franchise you choose is a good fit for you, it’s also important to know that franchisors are also looking for a good fit in a franchisee. Franchisors can be picky about who they work with. After all,…

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The Role of Conditional Use Permits in Expanding Your Franchise

It’s no secret that business often outpaces local regulations, city ordinances, or zoning regulations. When reviewing the rapid advance of the tech space or the current litigation following the mass spread of companies such as AirBnB or Uber, it’s apparent that many laws just haven’t caught up to today’s diverse business world. The tech space…

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What Makes One Franchise Opportunity Better Than Another?

When you look at a franchise directory, it can be overwhelming. Even if you know the category of franchise you’d like to invest in, there can be dozens of options. What makes one franchise opportunity better than another? In fact, it’s not that one brand is better than another, but more than one is better for your…

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My First 3 Years as a Co-Franchisor in Review

PLAYLive, the innovative gaming franchise I am a minority owner of, is rapidly approaching its third year. As any franchisor knows, launching a new franchise brings an oscillating journey filled with learning curves, small wins, and hard work. Mainly, the process has brought a wealth of knowledge and experience that I want to share with…

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