During several of the Summer Sales Solutions training events this month, the topic of summer theme parties came up. A recurring question was in regard to how to offer different theme parties without complicating your business by the need to change your party format each month. Running different theme parties each month, especially in the summer or […]
Events
5 Essential Steps to Take When Sponsoring an Event
With the right steps, sponsoring an event can skyrocket success for your business. Well-executed event sponsorships leads to increased exposure, improved reputations, and bolstered sales for organizations of all kinds. To ensure that you get everything you need (and more) out of your next sponsorship, take these steps for sponsorship success. Ask the Right Questions […]
How to Qualify Leads at Expos
Fairs and expos will bring you an unlimited supply of leads when you learn how to qualify leads! Your time is valuable! When you use this technique to qualify leads at the event, your time finding fairs and expos, setting them up and working them will be well-spent as you will bring home quality leads! […]
5 Networking Tactics for Introverted Professionals
Networking events can be an introvert’s worst nightmare. On one hand, they can be essential to success. On the other, however, they can be unfriendly reminders of an introvert’s individualistic nature. While most introverts don’t necessarily have social anxiety, their introspective and reticent personalities means they’re often unaccustomed to large social scenarios. Small talk is […]
10 Biggest Holiday Office Party Mistakes Your Business Should Avoid
As we approach this holiday season, business owners, human resources teams, and anyone brave enough to join a party-planning committee are hard at work organizing yet another office holiday party. Throwing a good holiday party means walking a fine line between letting people have fun and keeping things professional. It’s not an easy task—there are […]
A Definite Guide to Organizing Seminars and Conferences
Organizing a seminar is a tall order, but it can also be a highly rewarding process. There are many details that go into executing a well-received workshop and the organizer must be extremely prepared. If you’re interested in learning more about how to plan a successful seminar, this article is for you! Here are some […]
Going Hyper-Local: How Sponsoring an Event Like Goat Yoga or a Garlic Festival Can Grow Your Business
For businesses of every size, maintaining a good reputation and relationship among consumers is essential for growth, but that’s easier said than done. Consumers support or reject companies based on the positions they advocate; 87% buy based on values and 78% boycott based on values. While it’s impossible to please everyone, involvement with community action […]
4 Away-Day Ideas to Help Your Team Bond Outside of Work
There’s nothing like a team-building exercise outside of work (and working hours!) to bring your colleagues together, giving everyone the opportunity to unwind and bond in a more social setting. An outing that’s relatively unconnected with work will create confidence and morale, establishing closer relationships which will then transfer to the workplace. In order for […]
Investing in Exposure is the Secret Ingredient for Business Success
When growing a business, having both capital and a goal are very important. However, in order to get the most out of your capital and for your business to reach the goals you have in mind, the best investment that you can have is exposure. Exposure is everything in a business because it gets you […]
5 Technologies That Will Super-Charge Your Next Corporate Event
Digital technology and media have dramatically reshaped the way we conduct our day-to-day activities. The event industry is certainly not immune to this tectonic shift. But far from threatening corporate events, the industry is thriving by embracing new technologies and incorporating it into the event experience. Event organizers can now give attendees a personalized experience […]
