What Turns Visitors into Loyal Customers?

E-commerce is the business platform of the present and the future. Traditional bricks-and-mortar shops will probably always be with us, but e-commerce is the business economy which is exploding worldwide. Making an e-business profitable is not as simple as it sounds. The pitfalls are many, and the failures are legion. More businesses have failed to…

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3 Ways to Boost Social Media Presence

Social media is the great new marketing landscape. In fact, if you don’t have a social media presence yet, you’re setting yourself up for failure. Studies have shown that 84% of Millennial consumers check out business profiles on social media and company websites before they make a purchase. That means that if they can’t find…

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How Employee Engagement Impacts You

Wasting money is one of the quickest ways to drop a small business to its knees. As a small business owner, you know it’s critical to avoid unnecessary expenditures and to look for the best deal in all your transactions. Yet you may be throwing money out the window when it comes to your own…

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5 Simple Ways to Improve Office Morale without Breaking the Bank

Employee morale is much like the accelerator on an automobile. When morale is high, the pedal is pushed to the floor, and the vehicle moves forward quickly. When morale is sluggish or negative, the pressure on the pedal is released, and the vehicle moves forward very slowly or may stop completely. To keep your company’s…

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Get Your Employees Engaged in Your Business

There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. ~Jack Welch Having staff engagement is so important for every business. It is critical for your profitability and customer service. Highly engaged employees are more committed to your business,…

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Are You Planning to Get Engaged?

Whether you are single or married, you may need to get engaged this year! According to a Gallup Study on the State of the American Workplace there is a definite link between employee and customer engagement to customer growth and even to EPS. When Gallup examined engagement by job position, they found customer service employee level of…

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3 Pillars of All Successful Organizations

I like ideas that are easy to remember. That is one key reason why I often use memory hooks—something that helps me remember more complicated ideas. One memory hook that is always popular is the 3-legged stool. When one leg is weak, uneven—or worse, missing—the stool loses its ability to perform effectively. The 3-legged stool…

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Sales on the Go: Better In-Person Advertising

In-person interactions are touted as one of the most effective marketing strategies for any small business owner. With a global marketplace, the way organizations have altered communication with vendors, colleagues, and even employees has changed. Moving away from in-person communication has made many industries much different today. As the distance between individuals has grown, it’s…

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How Performance Management Software Boosts Employee Engagement

A well-designed and executed performance management system can prove critical when it comes to minimizing staff turnover and boosting productivity. But what role does performance management software play with regard to employee engagement? In what ways can this specialized HR software integrate itself into the workings of your organization to ensure that your employees are…

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The Hard Truth About Social Media and What You Need to Do About It

It had been done. The application form had been filled in. The schools attended, the relationships and the interest fields had been mulled over. The final submit button was pushed. I was live. Then something happened. People I hadn’t seen in 30 years started popping up on my screen. A bit older, greyer and more seasoned…

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