Posts Tagged ‘Elaine Fogel’
Why is a Personal Brand Important?
Your personal brand includes your skills, personality, behaviors, values, experiences, words, attitudes, and image. And, even though your personal brand may be experienced differently by your various networks, it is still YOU.
Read More Make ’em Laugh in Advertising Messages
I had always suspected that funny advertising messages would get the best response from target audiences. When I worked with the late comic actor, Leslie Nielsen, producing humorous TV and radio spots for a nonprofit disability organization, people thought I was nuts.
Read More Smaller B2B Companies Outdo Larger Ones on Content Marketing
Here’s a switch. Smaller businesses—those with 10-99 employees—are outdoing large companies with over 1,000 employees on content marketing strategy.
Read More Dig Into the Customer Experience Before Launching New Products
I’ll bet that most smaller businesses and nonprofits launch products, services, and programs without ever digging into the expected customer or user experience. They may or may not do the due diligence by researching their market’s reactions to names, descriptions, and visuals.
Read More Does Marketing Keep You Up at Night? You’re Not Alone!
It’s official. If you’re worried about marketing your business or nonprofit, you’re among friends. A new Adobe study highlights the anxiety many of us experience when it comes to marketing.
Read More 3 of My Marketing Pet Peeves I Hope You Don’t Do
Every once in a while, I notice things that companies, organizations, and individuals do online that can erode their brands. These boo-boos are easily corrected, so I thought I’d share three of them with you in the hopes that you’ll avoid them.
Read More Are You More Focused on Acquisition or Retention Marketing?
Even though it’s a fact that it costs less to retain customers than to go after new ones, a new Econsultancy study shows a difference in where organizations are focusing versus where they should be focused.
Read More 3 Ways to Market Like a Dog
Yesterday was International Dog Day. At least that’s what it says on my calendar. So, how to tie this annual event with marketing? Try this on for size…
Read More Sending Unsubscribed Email Hurts Your Brand
As if keeping up with emails isn’t challenging enough, I find my inbox filled with new promotional messages (SPAM) every day. And, no, I’m not talking about scams from overseas con artists. I’m talking about North American companies and start-ups that believe their products and services will be valuable to me as a blogger/marketer.
Read More Are Your Marketing Emails Part of the 22% That Never Arrive?
According to a new report by Return Path, reported in E-consultancy, “Just over one in five (22%) commercial emails sent globally on the first half of 2013 never made it to the subscriber’s inbox.” Now, that may sound like the odds are in your favor—until you wonder if your organization is part of that 22%!
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