Posts Tagged ‘Elaine Fogel’
How Easy Do You Make it for People to Complain?
I visited a local Walgreens yesterday morning and witnessed two very different customer service experiences. One was excellent, and unfortunately, one was crummy.
Read More Social Media Marketing vs. Social Marketing: They’re Not the Same!
If you believe that ‘social media marketing’ is the same thing as ‘social marketing,’ you’d be incorrect. Did you know that social marketing has existed since the early 1970s—long before the advent of the Internet?
Read More Why You Should Say Thanks for Positive Social Media Mentions
Does your business or nonprofit organization monitor the Internet for social media mentions? Good and bad references affect its brand reputation, so knowing what people say—and replying—are very important.
Read More 7 FREE and Simple Graphic Design Tools Anyone Can Use
Small and medium businesses and nonprofit organizations don’t always have the financial resources to pay for costly design tools. So, I compiled a list of seven of my favorite tools that are totally free.
Read More Which Content Types B2B Buyers Value Most
If you own or work for a B2B (business-to-business) company, you’ll want to know which types of content your prospects prefer. Right? What’s the point in spinning your wheels if your prospects and customers don’t read your stuff?
Read More Are You Responding to Social Media Complaints?
Is your company or nonprofit responding to complaints people make using social media? If not, it’s part of the 50% of brands without an effective strategy to manage potentially damaging social commentary. Oh-oh.
Read More The #1 Way to Happy Customers and Amazing Brand Experiences
Are your business or nonprofit customers happy? Do they toot your horn and contribute to your revenue? If not, perhaps you need to analyze why. How consistent is your organization with its customer touchpoints?
Read More Does Your Marketing Reflect Older Customers? 10 Tips
Did you know that 2 billion people worldwide will be 60 years and older by 2050, according to the World Health Organization? That’s one in five people! Whether yours is a small to medium B2C or B2B business or nonprofit organization, is it ready now, and for the future, in accommodating this demographic?
Read More 4 Basic Premises of Writing from My Fortune Cookie
A few months ago, one fortune cookie held my attention enough that it still sits on my desk today. And, it provides sound insight about writing. The point of writing is to convey a specific message or story clearly so the intended audience “gets it.”
Read More Customer Testimonials Best for Business-to-Business Marketing
Companies that market to other businesses have unique challenges. With employee turnover rates at some companies between 30-40%, decision makers to whom they market can change frequently. So, how can business-to-business (B2B) companies build trust and acquire new customers?
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