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Home / Archives for Elaine Fogel

Elaine Fogel

Social Media is a “Tricky” Channel for B2B Lead Generation

Sep 17, 2014 By Elaine Fogel

New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.

Filed Under: Advertising and Lead Generation Tagged With: B2B, Elaine Fogel, Lead Generation, Social Media

Top 10 Benefits of Providing Exceptional Nonprofit Customer Service

Aug 21, 2014 By Elaine Fogel

Nonprofit customer service. What’s that? Well, the same as it is in the business world, except that most nonprofit “customers” represent stakeholders like donors, volunteers, members, and clients.

Filed Under: Customer Service Tagged With: Customer Service, Elaine Fogel, Nonprofit

If You’ve Got a Chip on Your Shoulder, Why Are You in Marketing or Sales?

Aug 14, 2014 By Elaine Fogel

When you cold-call prospects, how do you respond when they ask if you’re selling something? It’s a very common question busy people will ask when they don’t know you.

Filed Under: Sales Activities Tagged With: Communication, Elaine Fogel, Marketing, Sales Activities

Why LinkedIn Says It Should Be Our #1 Choice for Sharing Professional Content

Aug 5, 2014 By Elaine Fogel

According to a new LinkedIn study, professional content consumption is dramatically rising—especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform.

Filed Under: Online Marketing Tagged With: B2B, Content Marketing, Elaine Fogel, LinkedIn, Social Media

Follow These Recommendations to be a High-Performing Organization

Jul 22, 2014 By Elaine Fogel

A recent Harvard Business Review article by Marc de Swaan Arons, Frank van den Driest, and Keith Weed, uncovers what it takes to be a high-performing company. The Marketing2020 study has some excellent observations from which any sized business or nonprofit organization can benefit.

Filed Under: Best Practices Tagged With: Data, Elaine Fogel, Marketing, Organization, Planning

Isn’t Content Marketing Getting Overcrowded?

Jul 10, 2014 By Elaine Fogel

To succeed at marketing, in my opinion, one should develop a multichannel marketing plan that fits with target audiences. And, if that includes a mix of traditional and digital channels for your content, go for it!

Filed Under: Marketing Plans Tagged With: Competition, Content Marketing, Differentiation, Elaine Fogel, Marketing

Choose Your Advertising Slogan Wisely

Jul 3, 2014 By Elaine Fogel

New research by Texas Tech University associate professor of marketing Mayukh Dass tells us what connects us to certain slogans over others. He, and his colleagues, explored a variety of factors that influence slogan “likability.” And, here’s what they uncovered.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Branding, Elaine Fogel, Marketing

How Good Are Your First Brand Impressions?

Jun 19, 2014 By Elaine Fogel

Most are familiar with the cliché: “You only have one chance to make a good first impression.” It doesn’t just apply to people—it’s true for businesses and nonprofit organizations, too.

Filed Under: Marketing Your New Business Tagged With: Branding, Customer Experience, Customer Loyalty, Elaine Fogel

Want to Reach High-Income Baby Boomers?

Jun 12, 2014 By Elaine Fogel

If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video.

Filed Under: Marketing Plans Tagged With: Advertising, Customer Acquisition, Elaine Fogel, Marketing, Online Strategy, Planning, Print, Television

Who Said Social Media Marketing Was Free?

Jun 5, 2014 By Elaine Fogel

Whoever said that social media (SM) marketing was free is living in La-La Land. Even if your business has “free” SM accounts, content doesn’t appear by osmosis. It takes real, live people to create it, post it, and engage with it.

Filed Under: Online Marketing Tagged With: Elaine Fogel, Expenses, Social Media, Social Media Marketing

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