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Home / Archives for Elaine Fogel

Elaine Fogel

Focus on Your Brand Before Launching New Business

Aug 6, 2015 By Elaine Fogel

If you haven’t yet launched your new business, you’re in luck. Read this before going any further. If not, there may still be hope for you. A new study reported by eMarketer shows that only 26% of US small and medium-sized businesses (SMB) owners and managers focused on their logos and branding before launching their […]

Filed Under: Marketing Your New Business Tagged With: Branding, Elaine Fogel, Getting Started, Marketing

How Easy is It to Do Business with You?

Jul 27, 2015 By Elaine Fogel

Do you how know easy (or difficult) it is for your customers to do business with your SMB (small-medium business) or nonprofit? If you’re not sure, I suggest you find out. Why am I asking you this today? Because I recently had a customer experience that was so poor, I have to share it. Albeit, […]

Filed Under: Customer Service Tagged With: Customer Service, Elaine Fogel, Solving Problems

Engage and Honor Employees for a Happy and Trustworthy Brand – Part 2

Jul 21, 2015 By Elaine Fogel

engage-and-honor-employees-for-a-happy-and-trustworthy-brand---part-2
Last week in Part 1, we looked at how unhappy employees can affect your brand. Every employee touchpoint conveys your brand to customers. So, how do you create internal customer (employee) centrism?

Filed Under: People Skills Tagged With: Branding, Elaine Fogel, Employees, Policies, Team

Engage and Honor Employees for a Happy and Trustworthy Brand

Jul 13, 2015 By Elaine Fogel

engage-and-honor-employees-for-a-happy-and-trustworthy-brand
Whether you work for a small business or nonprofit organization, its brand determines its success. Every touchpoint conveys the brand to customers. And, who’s in charge of touchpoints? Employees!

Filed Under: People Skills Tagged With: Elaine Fogel, Employees, Leadership, Team

Majority of Small Business Owners Say They Lack Marketing Skills

Jun 30, 2015 By Elaine Fogel

majority-of-small-business-owners-say-they-lack-marketing-skills
A recent University of Phoenix study of small business owners across the US “enjoy what they do and are glad they did it, even with the challenges that go along.”

Filed Under: Marketing Plans Tagged With: Elaine Fogel, Marketing, Overcoming Obstacles

3 Dumb Things You Should Never Say to a Complaining Customer

Jun 11, 2015 By Elaine Fogel

Let’s be honest. It’s tough to hold yourself together when a customer is upset and complaining. There’s a natural tendency to get defensive and say things on the spur of the moment.

Filed Under: Customer Service Tagged With: Communication, Customer Service, Elaine Fogel, Mistakes

So You Gained Thousands of Social Media Followers: So What?

Jun 3, 2015 By Elaine Fogel

I just finished reading an Entrepreneur post by Ann Tran entitled, “How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime.” Yeah, and…?

Filed Under: Advertising and Lead Generation Tagged With: Elaine Fogel, Lead Generation, Social Media

Want to Create Memorable Ads? Make ’em Laugh!

Apr 30, 2015 By Elaine Fogel

According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Branding, Elaine Fogel

Why Print Marketing Materials are Still Important in 2015

Mar 23, 2015 By Elaine Fogel

Printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Elaine Fogel, Print

B2B Marketing Must Become More Humanly Relevant

Mar 9, 2015 By Elaine Fogel

Data, mobile, social media, digital, blah, blah, blah. What’s B2B (business-to-business) marketing all about? Being human!

Filed Under: Marketing Plans Tagged With: B2B, Branding, Elaine Fogel, Marketing, Personality

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