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Home / Archives for Ed Roach

Ed Roach

Can a Slogan Make You Buy?

Jul 22, 2015 By Ed Roach

can-a-slogan-make-you-buy-
Think of all your favorite purchases over the past year. They can be personal or stuff for your business. Now write down both the items and their slogans. DON’T look them up.

Filed Under: Marketing Your New Business Tagged With: Branding, Ed Roach, Positioning

How Branding and Sales Promotion Are Not Interchangeable

Jun 10, 2015 By Ed Roach

If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town, your product, experience, or organization, etc., is your brand.

Filed Under: Marketing Plans Tagged With: Branding, Ed Roach

How Your Brand is Sucking the Life Out of Your Business

Apr 15, 2015 By Ed Roach

It is almost without exception that business people assume that a brand doesn’t extend much beyond the visual elements. Most think your brand is your logo and marketing materials.

Filed Under: Strategic Planning Tagged With: Branding, Design, Ed Roach, Strategy

How Branding Debt Ratios Determine a Brand’s Success

Feb 19, 2015 By Ed Roach

The more branding debt accrued, the bigger the challenge to come out from under its weight and move your brand forward. The more branding debt you own the harder it is to differentiate yourself and grow your marketshare.

Filed Under: Marketing Plans Tagged With: Branding, Differentiation, Ed Roach, Mistakes

5 Things That Determine Your Return on Investment

Feb 11, 2015 By Ed Roach

There are whole number of reasons why you and many other companies like you might desire a closer look at their branding. These reasons each carry with them an expectation for ROI.

Filed Under: Marketing Your New Business Tagged With: Branding, Culture, Ed Roach, Reinvention

Now is the Time to Step Up Your Game Again!

Jan 7, 2015 By Ed Roach

There’s one strategy that will absolutely change the game once again for your brand and that is positioning your brand. I would hazard to guess that well over 90% of companies have never effectively positioned their brands or even considered it.

Filed Under: Innovation Tagged With: Branding, Competitors, Ed Roach, Innovation, Positioning, Reinvention

Brands Have Lots to Say But Only One Mouth to Say It With

Nov 10, 2014 By Ed Roach

Brand messages. They’re an important part of branding your company. They could be messages to speak to all your stakeholders or to just one of them. Brand messages can speak directly to your customers.

Filed Under: Marketing Plans Tagged With: Branding, Differentiation, Ed Roach, Reputation

How to Stop Selling and Start Educating

Oct 6, 2014 By Ed Roach

I’ve just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of that training, confidence in selling is a crucial element in delivering branding to their customers.

Filed Under: Sales Activities Tagged With: Ed Roach, Education, Learning, Sales Strategies

How to Develop Anxieties That Boost Business

Sep 8, 2014 By Ed Roach

Over the years I’ve helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something.

Filed Under: Marketing Your New Business Tagged With: Branding, Competitors, Differentiation, Ed Roach, Leadership, Marketing

Is Your Brand Living Someone Else’s Life?

Aug 15, 2014 By Ed Roach

You are you. It’s that simple. To be great your brand has to lead not follow. If you follow someone else you are by definition already behind. Following doesn’t put you out front.

Filed Under: Marketing Plans Tagged With: Branding, Competitors, Ed Roach

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