Think of all your favorite purchases over the past year. They can be personal or stuff for your business. Now write down both the items and their slogans. DON’T look them up.
How Branding and Sales Promotion Are Not Interchangeable
If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town, your product, experience, or organization, etc., is your brand.
How Your Brand is Sucking the Life Out of Your Business
It is almost without exception that business people assume that a brand doesn’t extend much beyond the visual elements. Most think your brand is your logo and marketing materials.
How Branding Debt Ratios Determine a Brand’s Success
The more branding debt accrued, the bigger the challenge to come out from under its weight and move your brand forward. The more branding debt you own the harder it is to differentiate yourself and grow your marketshare.
5 Things That Determine Your Return on Investment
There are whole number of reasons why you and many other companies like you might desire a closer look at their branding. These reasons each carry with them an expectation for ROI.
Now is the Time to Step Up Your Game Again!
There’s one strategy that will absolutely change the game once again for your brand and that is positioning your brand. I would hazard to guess that well over 90% of companies have never effectively positioned their brands or even considered it.
Brands Have Lots to Say But Only One Mouth to Say It With
Brand messages. They’re an important part of branding your company. They could be messages to speak to all your stakeholders or to just one of them. Brand messages can speak directly to your customers.
How to Stop Selling and Start Educating
I’ve just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of that training, confidence in selling is a crucial element in delivering branding to their customers.
How to Develop Anxieties That Boost Business
Over the years I’ve helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something.
Is Your Brand Living Someone Else’s Life?
You are you. It’s that simple. To be great your brand has to lead not follow. If you follow someone else you are by definition already behind. Following doesn’t put you out front.