Posts Tagged ‘Data’
10 Ways to Integrate PPC, SEO, and Analytics
One of the most common questions we get from Clients is, HOW DO WE INTEGRATE PPC, SEO, AND ANALYTICS? The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating…
Read MoreUse Network Segmentation to Make Security Manageable
Hackers are trying to destroy your business. According to a recent study by Cybersecurity Ventures, “global annual cybercrime costs will grow from $3 trillion in 2015 to $6 trillion annually by 2021, which includes damage and destruction of data, stolen money, lost productivity, theft of intellectual property, theft of personal and financial data, embezzlement, fraud,…
Read MoreChoose an Appropriate Cloud Service Provider to Guarantee Your Data Service
So many small businesses realize how useful cloud technology is for them and they want to learn how to choose the very best cloud service provider. Unfortunately, in most cases the review done of the service providers and especially their security practices is not at all comprehensive. This is a huge mistake. You want to…
Read More3 Tips for Improving Workflow with Business Process Management Software
Business process management software offers an excellent solution to the ever-growing problem of data. Your company collects, stores and uses new data every day, in each department. With BPM, you have a ready-to-use solution to help streamline efficiency in using this data. In other words—your BPM software should help you improve business protocol. All of…
Read More4 Important SaaS Marketing Metrics to Track
Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Keeping your eye on the numbers is also a good way to cut your losses and monitor the actual value you’re gaining from what you’re spending your marketing budget on. While the following metrics also applies to other industries,…
Read MoreWhy Virtualization Is Good for Your Business
If you have ever split your computer drive into multiple partitions, you have engaged in what is known as virtualization. A drive partition is defined as a logical division that splits your current hard drive into two separate drives. The same can be done with operating systems as well. It’s called operating system virtualization. Here,…
Read MoreHow to Use a Law Index
Economic trends probably aren’t the first thing on your mind when you wake up in the morning. In fact, you probably give little thought to economic trends ever unless you work in the financial sector. Unfortunately not paying attention to economic trends can be a bad move for you. If you own a business it…
Read MoreEssential Formulas for Your Google Analytics Data
Let’s be honest – we all know that there are TONS of spreadsheet formulas out there that make analyzing data so much easier, but how many of them do we actually use? While some of them are pretty easy to understand, others have a more complicated syntax that require several “inputs” to get your desired “output” value. I first started researching…
Read More4 Tips to Protect Your Small Business from Cyber Attacks
Entrepreneurs and small business owners who are either ignorant of cybersecurity measures or are downright sleeping on them are in for a rude awakening. Thinking mid- and enterprise level companies make better targets, is actually what makes you the best target, and with the global uptick in cyber crime, it’s no longer a matter of…
Read MoreEffectiveness Must Precede Efficiency
Too often, we seem too focused on volume, velocity and activity levels, thinking that the more things we do, the better we are. We set goals for number of prospecting calls, numbers of meetings, and any number of things. The thinking is, if we simply do more, we produce more. On face value, that makes…
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