Surviving the Imminent Millennial Takeover

We are close to a major generational shift. While Baby Boomers have dominated spending for decades, Millennials will soon be taking the top spot. This shift is not just interesting in terms of demographics, however; it will require businesses to change the way they market, sell, and serve their customers.
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Why Do You Lose Customers?

You need to know what you’re doing right, but you should also know what you’re doing wrong; that’s the only way you can ever improve. A valuable resource is your ex-customers. Find out why they left and what you can do to resolve their concerns and problems they see.

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Managing Customer Expectations

When a customer has a bad experience with your business, it has major consequences. One of the most common reasons customers are dissatisfied with a business is that they don’t know what to expect. If a customer doesn’t know exactly what you’re offering, it becomes hard to come away happy.

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Competency Builds Trust

Relationships are built on trust. And trust, in turn, is built on competency. You can build trust—and then relationships—with customers by highlighting your knowledge and skill in your industry. Showcasing your expertise demonstrates how much you have to offer to customers.

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Being Interested in Your Customer

The old saying goes, “People don’t care how much you know until they know how much you care.” The best thing you can do for you and your business is to truly care about your customers, to find out how you can help them and what you can do for them.
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