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Home / Archives for Customer Segmentation

Customer Segmentation

Nothing Small About Big Data’s Potential

May 21, 2014 By SmallBizClub

Nowadays, both small and large businesses have large amounts of data to manage and analyze, and some companies are finding it difficult to perform this task effectively with traditional data management tools.

Filed Under: Innovation Tagged With: Customer Segmentation, Data, Decision Making, John McMalcolm, Technology, Tracking Data, Transparency

Targeting Trends to Pay Attention to in 2014

Apr 21, 2014 By Katya Constantine

As Q1 of 2014 came to a close, we at Digishop Girl Media have taken a step back to review some of the tactics we feel are going to be vital to your digital strategy. Retargeting, Social Media Targeting and Cross Platform Targeting are the critical components of a solid digital marketing plan.

Filed Under: Advertising and Lead Generation Tagged With: Customer Segmentation, Katya Constantine, Market Segmentation, Online Marketing

3 Key Strategies for Pricing Your Product

Mar 19, 2014 By YEC

When we first launched Ministry of Supply, we sold our Apollo shirt for a whopping $128. Our price for the shirt then moved down to $88, back up to $108 and finally landed on $98.

Filed Under: Pricing Strategy Tagged With: Competitors, Costs, Customer Segmentation, Pricing Strategy, Value, YEC

How to Target Your Government Sales Activities

Sep 18, 2013 By Jack Siney

So you have decided you want to “get a piece” of the $6 trillion U.S. government agencies are spending each year. Now the more challenging question is: Where should you focus your sales / business-development activities to win some of this business?

Filed Under: Sales Activities Tagged With: Customer Segmentation, Government, Government Contracts, Jack Siney, Sales Strategies

5 Secrets to Increasing Your Email Open Rates & Recipient Engagement

Jul 29, 2013 By Adhere Creative

How do you ensure that your emails get read? Here are some email marketing best practices to get noticed and produce results. Incorporate these into your promotional efforts, and your returns will soar.

Filed Under: Marketing Plans Tagged With: Adhere Creative, Competitors, Customer Segmentation, Email, Marketing, Marketing Strategy, Mobility, Personalization, Tracking Data

Pricing Strategy: Factors to Consider

Jul 10, 2013 By Matt Tarkenton

How to price your product or service is a critical decision that your small business must make and will directly determine your ability to succeed in an uncertain economic environment.

Filed Under: Creating a Plan Tagged With: Customer Segmentation, Differentiation, Market Segmentation, Price Adjustment, Pricing, Pricing Strategy, Profit, Profits

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Run & Grow

Want To Deliver Better Customer Service? Follow These Tips

Jun 29, 2022 By Jeremy Bowler

5 Employee Training Programs That Will Change Your Mindset

Jun 28, 2022 By Efrat Vulfsons

4 Tips to Find the Right Outsourcing Partner and Avoid Pitfalls

Jun 27, 2022 By Jeremy Bowler

4 Ways to Ensure an Inclusive Work Environment

Jun 23, 2022 By Andrew Deen

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