How Does Your Customer Make Money?

Recently, I was in a discussion with a group of sales people. I posed the question, “How does your customer make money?” Most of them responded with what their customers did, for example: “They’re a SaaS company, they manufacture products for this market, they are a services provider……” They knew some basics about the customers,…

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4 Legitimate Reasons to Fire a Toxic Client

Business ventures are a give-and-take experience. Having a healthy relationship with your clients is necessary for your business to succeed. There’s the key word: “healthy.” Both you and your client have to establish a healthy relationship on both sides. Obviously you and your client have separate goals, but the end result you want is to…

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