Customer Loyalty Archives

Competency Builds Trust

By Harry Kierbow | Dec 18, 2012

Relationships are built on trust. And trust, in turn, is built on competency. You can build trust—and then relationships—with customers by highlighting your knowledge and skill in your industry. Showcasing your expertise demonstrates how much you have to offer to customers.

Loss Leaders

By Will Adams | Dec 17, 2012

Customer acquisition is a major cost for any business, and there are a number of strategies you can use to tackle this problem. One alternative is the classic “Loss Leader” approach, getting customers in the door to buy your entry-level product.

6 C’s of Relevant Benefits

By Scott Miller | Dec 17, 2012

For any business to succeed, it must offer value to its customers. A great value is what will bring customers back, and drive growth. An important factor in value is relevant benefits, which is how your product or service meets the needs and wants of customers.