Posts Tagged ‘Customer Loyalty’
If Customers Can Own Our Brand, They Can Also Own Our Business
Is a customer loyalty program really a loyalty program? Does the typical customer enrolled in the program feel some sort of connection beyond the rewards, points or discounts they receive?
Read More Tips to a Successful Outreach Strategy
It’s true that your best customers are regular buyers. However, customers have a shelf life, too. There’s only so much new revenue you can generate from old customers, so outreach has to be part of any marketing strategy.
Read More How to Make Your Customer’s First and Every Brand Experience Amazing
Every once in a while, I have a dynamite first brand experience as a consumer. And, it makes me think just how easy it is for any business or nonprofit to replicate. And, it doesn’t cost a dime!
Read More 6 eCommerce Tips for Small Businesses
Contrary to popular belief, a big budget is not required for successful eCommerce solutions. Several new tools have emerged that help small businesses sell their products online in an easy, non-invasive manner.
Read More Loyalty is a 2-Way Street
Most companies involved in retail or commercial sales are always looking for customer loyalty. It seems that companies often forget there is another side to loyalty. The other side of the relationship is being loyal to your customers.
Read More The Most Amazing Holiday Brand Experience of 2013
WestJet, a Canadian airline that flies to more than 80 destinations in North America, Central America and the Caribbean, pulled off this holiday surprise that is sure to make these passengers brand loyal for life.
Read More An Update on Customer Rage
The WP Carey School of Business at Arizona State University has published the 2013 update of the customer rage study. The 2013 version is the sixth study wave. A general conclusion from the study is that if a company handles a complaint well, the customer is more likely to become loyal.
Read More The Loyal Bird Catches the Worm: Rewarding Your Repeat Customers
The great thing about being a small business owner is getting to know your customers. The folks who come into your shop frequently or contact you on a regular basis are the ones whose stories you remember and whose favorite brand of leather boots you keep in stock.
Read More Tell a Story to Build Your Brand
Gone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through the noise.
Read More Business Looking for Growth? 5 Benefits of Being Reviewed
Reviews that are posted online are a form of free advertising, and as long as these reviews are positive in nature, you want as much free advertising as possible.
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