Posts Tagged ‘Customer Experience’
Spinning Plates? Here’s Why Your Small Biz Needs CRM
Are you a small business owner worried about the quality of your customer service? Not sure how to improve it without dropping the ball in other areas of your business? Here’s how to choose a Customer Relationship Management (CRM) program or service that empowers you to reach and interact with your clients and customers like…
Read MoreThe Customer Experience is Evolving
Social media and texting are having a profound impact on the way customers and companies communicate. There have been some studies done by Hailo, a taxi app and by the Pew Research Center. These statistics that have been published by Andrew Prokop indicate findings that suggest the evolution. These findings include: Text messages represent the…
Read MoreMake It Easy for Customers to Buy Your Products and Services
“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” ~Mark Cuban Buying online can be very easy or it can be very difficult. On one website, it took me 20 clicks just to find the item I was looking for, and in that time,…
Read MoreLet Your Customers Help You Make It Memorable
In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you need to knock them dead every time. While your competitors can match your prices, copy your products or services and even hire away your…
Read MoreMarketing Idea: What Does Your Customer Experience?
The concept of creating a memorable customer experience is nothing new. Companies like Disney, Zappos and Ritz Carlton have become famous for how their customers rave about doing business with them. Who doesn’t know the famous Ritz Carlton line “we are ladies and gentlemen, serving ladies and gentlemen?” So the concept has been around for a while, but I predict it will…
Read More5 Ways to Turn Indifferent Customers into Raving Fans
Providing good customer service just isn’t enough anymore, not with companies the world over clamoring for the dwindling dollars consumers spend. And heaven forbid your customer service should be classified average! That could, literally, be the death of a company if it’s not turned around quickly. Encourage your team to take customer service from bland and…
Read MoreThe Future of Personalization
If you haven’t been thinking about the future of personalization, you should. The CMO Council released a fascinating study, looking at how marketers are viewing/using personalization and what that means for all of us down the road. The study, done in partnership with Pegasystems, is entitled “Predicting Routes to Revenue, and found that nearly half of…
Read MoreYour Brand Theater
Often times when you’re building a brand, you’re trying to show the best of an overall purchasing experience. Like any form of entertainment, they too are all about the experience. At first exposure you want that point in the relationship to be absolutely compelling if you want the customer to look deeper. Brand image plays…
Read More7 Tips to Continuously Improve Your Customer Experience
Every company claims to provide good customer service. If you do the same, you are just one of many vying for your customers’ business. If you want to break through and truly show you are different, you need to create memorable experiences that will spark curiosity and engage customers when they choose to do business…
Read MoreConsumer Reviews: The Only Currency
Consumer reviews are easier to make and access than ever before. There was a time when you actually had to talk to someone, or talk to someone who talked to someone else who was willing to tell you what they thought. Then, when business websites came on the scene, there was sometimes an option to…
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