You’ve seen them in restaurants – a lively group celebrating a birthday with a “surprise” cake. Notice how the recipient’s face lights up? Everyone likes to feel special. That includes your customers. As a smart marketer, you know it’s essential to provide a great customer experience. And you do that by personalizing your connection with […]
Customer Appreciation
8 Creative Ways to Thank Your Clients this Holiday Season
With the holidays fast approaching, we wanted to reshare this holiday post from holidays past. Make sure to implement proper safety and social distancing measures, but you can still do many of these things! It seems like just yesterday we were enjoying all the things that summer had to offer. I had to flip the […]
A Deep Dive Into Reward Programs: 4 Types
It’s no secret that this year has been a trying time for businesses big and small, but it’s estimated that 80% of small businesses expect to suffer long-term as a direct result of the pandemic. As economies around the world begin to slow down, with many already entering a recession, now could be the perfect […]
The ROI of gratitude
When you focus on being thankful, there’s nothing but good that can come from that emphasis. I have always believed that gratitude can be a business’s secret marketing weapon when it’s baked into the company’s values, policies, and behaviors. I believe that most people are grateful by default. But I do not believe most people […]
5 Ways to Win the Hearts (and Wallets) of Your Customers
If your business was the only one of its type (and assuming that it had something to offer others), you would have no trouble securing customers. Unfortunately, your business is probably quite similar to many others in the marketplace, offering customers similar products or services. And as customers are generally quite fickle, they are free […]
Does Your Business Need a Customer Appreciation Strategy?
It goes without saying that you appreciate your customers. Without them, you wouldn’t have a business to run. But do your customers know how much you appreciate them? It’s easy to get so caught up in the process of generating new leads and prospective customers that you fail to give your existing customers the right […]
