How to Nurture Leads for Better Conversions

Image source Regardless of your industry, you want your business to succeed. And though there are countless metrics you can use to track the growth of your enterprise, the conversion rate has to be the most valuable since it directly translates to revenue. If you have concrete plans to expand your business, focusing on the…

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5 Creative Ways to Repurpose Your Old Content

Having your old masterpieces sit there in the archives gathering dust can be such a shame. After re-reading it you may find that you still agree with your opinions just as much now as the day you wrote them. However, times may have changed and certain ways you went about proving your point may not…

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How to Optimize Your Content for Google Answer Boxes

Oh, featured snippets. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more featured snippets, especially answer boxes, are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this…

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